Train Your MLM Downline…
You already know this is essential to grow your business, yet if you’re like most people, you stumble from time to time when it comes to getting that superstar team off the ground. Here are some useful DO’s and DON’Ts to create momentum in your team and train your MLM downline.
Train Your MLM Downline DO’s
DO follow the leader and be coachable. In order to train your MLM Downline, you need to be a coachable downline yourself. Listen to the leaders in your business, watch what they are doing, and follow in their footsteps. If you call your active upline for council, do more listening and allow them to do more of the talking. This may sound obvious, yet people often get in their own way by not listening. Your leaders are here for your success, so take advantage of that resource, and follow the path of success that has been carved before you.
DO always keep sponsoring. A trap that many people fall into is they get a few people going and then get stuck in “management mode.” Rather than try to train your MLM downline to sponsor, model this for them by sponsoring people yourself. The most successful leaders are ALWAYS bringing new people in. In my first year with my current company, I sponsored almost 80 people. I am always actively talking with new people, meeting with prospects, and looking for people that want to build this business with us. New people are the lifeblood of this business. Keep on sponsoring!
DO remember your role is to be a resource. In order to train your MLM downline effectively, remember your role, as their sponsor, is to help them get started right. Your job is to help people know what they need to know to get their own business going successfully. After all, if you train your MLM downline to be dependent on you for everything, you are not going to create the duplication and freedom you want. Get comfortable with this sentence: “My job is to help you become independent of me as quickly as possible. Do you agree that’s a good goal?”
Train Your MLM Downline DON’Ts
DON’T abandon people. It’s a mistake that many people in our industry make – You invest so much time and energy helping someone decide they want to join your business or try your products and then, as soon as they are on board, you leave them alone to figure it all out. Don’t just jump to the next person you want to sponsor – sit down with your new distributor and help them get started right.
DON’T work with the wrong people. You did a great job to train your MLM downline and now you have a team that is running with it. Now what? A common tendency at this point is to think, “Okay, they’ve got it handled,” and then to give your energy to the people who seem to need it more. The problem is, the people who seem to need it more, may likely be those who are not in action. Spending your time with people who are not engaged creates struggle. If you want to create momentum in your business, work with the people who are working it.
DON’T promise the world. If you want to set someone up for success, set reasonable expectations. Don’t say things like, “You’re going to make SO much money SO fast.” Don’t tell people this is going to be easy. The truth is, the network marketing model is one of the highest leveraged business models out there, and you can absolutely build your fortune here. But it does take work. It takes stick-with-it-ness. There are ups and downs, good times and bad, just like any business. Train your MLM downline to be in it for the long haul by representing this business as the real career opportunity it is.
Keep these DO’s and DON’Ts in mind as you build your team, and be sure to share them with your rising leaders!