Network Marketing Tip: How to Be a Better Sponsor

Do you want to be a better sponsor for your brand new person?

Here is a network marketing tip for you: If you want to be a better sponsor, Know Your Why for building your business and help your brand new person to know their why for building their business. It seems so simple but there is more to this than you would think at first glance. If you add this one thing, you will build a stronger, happier and bigger team.

In the network marketing profession, we talk a lot about the need to know your why. We ask our brand new person (or we should be asking) “Why do you want to do this business?” And we often hear “your why needs to make you cry”. (I don’t think my why has ever made me cry – but it does move me into action.) If you want to be a better sponsor, you need to help your brand new person to see that their why needs to be big enough so it will get them up out of that comfy chair and into action. This is a really important question to ask your newly sponsored person.

When I first got into the industry in 2006, I remember feeling awkward about asking someone what their why was and to share with me their dreams. It seemed too personal. Remember, I come from a big American corporate background – we never did anything like that! So I didn’t do this first step for the first year. And then I realized that if I wanted to be a better sponsor to the people that I was bringing into the business, that I might want to include what I was being taught as being the first step. And when I finally got the nerve up to start asking people about their why, I was amazed at how powerful it was. People that I had known for years started sharing with me things I had never known that they wanted to do. Molly wants to build a meditation retreat center and Sue wants to create movies about kids that have overcome hardships. I had no idea until I asked the question.

Network Marketing Tip: Help people to understand that to know your why for building this business is key.

When I started asking people what their why was, the conversation around this question really helped to create a bond between my brand new teammate and me – even when it was someone I had known for years. But the key to asking your newly sponsored person about their why is to keep asking the question. Everyone will say when asked “tell me your why for building this business”: “because I want more money”, “because I want to get out of debt”, or “because I want financial freedom”. And those are great goals. But the money all by itself isn’t enough. Trust me on this, it isn’t enough!

When somebody says they want to pay off their bills and that is why they are coming into business with you, if you want to be a better sponsor, you need to ask them to think bigger.

So keep asking questions. Network Marketing Tip: Leaders ask questions. Follow up with these questions: What are you going to do with the money? Why would financial freedom be important? What does it look like? Where do you live? What does your house look like? Who is with you? What car do you drive? Where do you travel to? How do you travel? Are there causes that you want to give to? What are you going to do for you, your family and friends that is different?

If you want to be a better sponsor, keep asking questions….

Most people don’t have these answers right away, but given a few minutes, they will come up with the real reasons and their real why to build a home based business. The reason why we don’t have the answers right away, is nobody in our traditional business life or even personal life, asks us this! And that is exactly why it is so powerful. By asking your brand new person this you are helping them to visualize what success would actually look like for them. That is much more powerful than a blanket “I want financial freedom.” You are helping them to figure out where they are going and to FEEL what that would feel like. You are helping to anchor that feeling so when the ups and downs happen, they can tap into that feeling to remind themselves why they are building a network marketing business. And if you want to be a better sponsor, you will remind them of that feeling too when the ups and downs inevitably happen.

This conversation between two people is actually a wonderful experience for both of you!

I hope these network marketing tips are of value to you. For more business tips, click here. You may also love my recent network marketing tip blog post about reaching up to meet the industry leaders.