Here are some of my best warm market prospecting tips!
Wondering how to build your warm market? A brand new distributor comes with only three things: fear, a small or large order of product and a close circle of family/relatives/close friends who will help them with almost anything one time if asked. This is the same natural behavior as if they started any business – like a restaurant, or dress shop. Family/close friends will always show up on opening day and will purchase to show support. The quality of the food, dresses or in network marketing, the product itself will determine if they ever buy again.
The Approach with this in mind, this HOT Market conversation is literally less than 90 seconds with a decision response that is nearly immediate – if you ask the right way. They want to say yes!
Scripts to help build your very warm or hot market…
Here is the language of the approach when the close circle member answers the phone (product): “Hi Aunt Cindy, this is Lisa …. I just started a new home based business… I am not asking you to join it or even to become a customer but I am going to ask for your help… I would like you to buy a month supply of my product, use it and give me your feedback – which will really help me… It’s $xx including shipping. If you like it you can become my customer… I will even show you the business if you want… If you don’t like it you never have to buy it again… Can I count on you?”
If they say no, the graceful out is “Hey Aunt Cindy, that’s not a problem. But there is another way you can help. If you can think of anyone over the next week or two that might benefit from trying my product, would you refer them to me? Thanks so much.”
Here is the approach by text (you can have a MASSIVE amount of fun team texting events with this one): Text 1: “Hi Aunt Lisa. I just started a business and could really use your help – it’s very simple. Text me back so I can give you some details. Thanks…”
Text 2 when they respond: “I need 10 trial consumers to give me feedback on my product – a high end serum or masque or ??? I would like you to buy 1 xxx (bottle, case, box, etc.), use it every day for 30 days – your honest feedback can help me market more successfully. It’s $xx including shipping. Let me know if I can count on you to be one of my 10. Thanks.”
This works really well for when your company launches a new product or even if a product isn’t brand new. Remember, it is all new to your hot market when you first get started or when you have products that you haven’t shared with them yet. Text 3: “Hi Aunt Lisa. My company just launched a new product – a lifting masque. Can I count on you to be one of my customer testimonials? The cost is $xx including shipping.”
The words “Can I count on you?” are very powerful to the family and close friends that definitely want us to be able to count on them. Use these scripts to reach out to the people that you would call to come help you with a flat tire or to come to your restaurant opening. If you ask the right way, your family and friends want to be able to help you. The minimum you will get out of this is some customers and some referrals. And you will most likely get a promising business builder or several.
Doesn’t this sound easier than running after them trying to get Uncle Bob and Cousin Linda to get in your new business? Sometimes our over eagerness in the beginning really turns off the people we love the most. And remember, don’t be attached to the outcome. You still have a great opportunity and future whether they say yes or not. But I promise you, you will have a lot more yes’s when you ask and text like this.
I hope these tips help you as you build your hot and warm market!
I hope these network marketing tips are of value to you. Check out another one of my blog posts on setting smart goals! If you learned something in this article, share it on Facebook! Also, comment with your thoughts below.