Online Leads: It’s All in the Follow Up
Generating leads online can be a huge part of building your network marketing business today, but what happens once you have generated lots of amazing leads? What are you doing with the leads? It’s all in the follow up. How you handle and nurture these budding relationships will be a huge indicator of your business’ success. It is easy to do. I cleaned up my desk area last night and came across a file with leads that never quite got attended to. Anybody else have that stack or file?
When I first started in the network marketing industry, social media played a very small role. I did things the traditional way and was admittedly very resistant to adopt social media into my lead generation model. In fact, I went into Facebook kicking and screaming. I just didn’t get it at first and my wonderful assistant, Anne at the time said “Hang in there for 6 months and you will wonder how you lived without it.” Once I took the time to learn about the social media platforms, I realized what a HUGE asset they are. I have been able to reach a much larger audience and make connections all over the world.
So what’s the best way to follow up with online leads? In this blog post, I share my best tips for maintaining online leads. A large part of my business is building online and through trial and error, I have come up with a few pointers that will help you learn faster.
First thing first….I would highly recommend reading my blog post on HOW to generate leads online. This will give you great insight into some best practices that will generate leads. As outlined in that blog post, the most important step is building rapport. If you want to reach out to online leads, get to know something about them. Spend time looking over their Facebook pages and posts to see what they are interested in. Pick something you both have in common and leave a nice comment or message.
Once you have made a connection, wait until the time is right and offer a tool, like a before and after image for example. Never just send a link. Sending just the link is aggressive and often a huge turn off. People are MUCH more inclined to listen to you and engage with you and join you if the sale is softer.
Be genuine. Build a relationship and find out what their needs are so you can provide solutions. Get to know their “why”. The strongest team members are the ones who are passionate and motivated. Also, if you know what they need, you will know if your business is the right fit for them. When they have questions, you will have the right answers.
After they have had time to review and you have had some social rapport back and forth, reach out to them again, send another tool or a link this time. Using this softer and more personal approach works!
Be Attentive to Your Online Leads!
Make yourself available and be personal. If your lead has a question, best to answer promptly. Check your social media accounts often. People may reach out in a number of ways and you want to make sure you know what they will be. You will build your team much quicker by being active online. If someone feels supported, he or she will be more likely work with you. If you want to build a social media presence, it’s like anything – the consistency of the activities will make the difference.
One sure fire way to make sure you never miss a follow up is using an online calendar or online to do list. I use Toodledo to schedule reminders to follow up with leads. You can include notes as well, so make sure you leave yourself as much information as you can. Then you will have everything you need for your next meeting. The stats are most of us need to hear about something 5 to 7 times before we say yes and 80% of us give up after the first no or we don’t follow up and check in with them.
Keep this in mind: you never know what has changed in someone’s life that makes now a better time to see what you have to offer them. Make it fun. When you check in with them down the road, say things like “It’s your monthly call. Just checking to see if you want to say yes to trying my products now…” I have had people who realized that I really meant this and got a kick out of my follow-up and finally said yes. You don’t want to be a pest but the truth is the vast majority of us never get close to being pests in our follow-up.
I hope this blog post helped you understand the importance of following up with online leads! Social media can be a great tool for your business. Now that you know what to do with all of your leads, you are right on track to building an amazing team.
P.S. I hope these network marketing tips are of value to you. Here is another one of my favorite blog posts My Daily Routine for MLM Success! If you learned something in this article, share it on Facebook! Also, comment with your thoughts below.