Anybody have this issue? There’s a chance that your warm market may have stopped responding to your e-mails and, possibly your calls. This may make the building of your team seem difficult. I have heard that the life you lead before network marketing is a critical factor in how quickly you succeed in network marketing.
Some people enter into network marketing with a vast network already established. They’ve built rapport with a lot of people, have been leaders in their communities and are very connected from a social standpoint. For these people, recruiting can be easier. Now some of us may even know the scenario where one person will stand up at a meeting and claim “I used this script to recruit 50 people right off the bat!” leading people to be in awe of this feat. How did this person do it? What did they say? I better write up a script!
Honestly, it didn’t matter what the script said. Those 50 people weren’t recruited by this “magic script”, it was the existing relationship and respect that those people had for them. All the work was done BEFORE network marketing. All the people in that room that listened to them, could have followed this script and it could have even been not that good; however, it worked because of the prior experience they had with this person. This is a key concept to understand. It is the relationship they already had with the presenter that made them say yes. Or at least say yes, more quickly.
When I recruit someone with influence, I tell them that the most important thing is the relationships they have, not the exact script they need to say. They need to get in front of a group of potential recruits and . say “This is what I’m doing. It may OR may not work for you. Take a look and if you are open to learning more, great. If not, that’s fine, too.” When they do that, they get sign ups. This verbage helps people get past their biggest fear, which is just talking to people. When it looks like it is going faster for someone, sometimes it’s about the respect and relationships they had before becoming a network marketer. And remember, they have to get out in front of people too.
Now, if you’ve been a part of 30 different network marketing companies, chances are you’ve made your pitch to just about every person you know. The problem is that they are immune to your message. They are a bit tired. You could approach them and say “Give me $20, I’ll give you $40” and they’ll say “no, it’s okay. I’m good.” Now you could reply back with “You don’t understand. You give me a single twenty dollar bill, I’ll give you back TWO twenty bills.” And your tired prospect will be “No, I’m good It’s all good.”
Here is my suggestion: Go back to the ones that have become immune to your message and approach it from this angle “Hey, I know network marketing may not be for you. You have no interest in it;I get it. However, you may love the product. Would you be willing to be one of the 10 customer testimonials that I need?” This approach really works!
The way you’re going to get that person to build your business or become a customer, is by getting them to see your presentation. Chances are, you aren’t going to get them to see your presentation by using money as an incentive. They’re already immune to that. You’ll need to approach them a little differently. By already declaring that they may not be a good fit for network marketing, but that they’ll like the product, you’re approaching them a way that may surprise them. This is a fresh angle on it. This will get them engaged by asking “what is the product?” Now, you have an opening to show your presentation or video. Send them a link to a website or video, ask them to check it out and if they’re interested or want more information, you would be happy to show them.
Everyone likes to buy cool products. I know I do. We all buy lots of cool products. Some of us even buy from different network marketing companies. The hesitation is adding new streams of income. It is much easier to get a person interested in a product than to promote an opportunity. If you’re going to your warm market once again and talking too much about money. They’ve stopped listening. Try telling them about the product and ask them to be a customer for you. That is all you are asking. Friends and Family can be the hardest market we approach for our business. You want to ask them if “you can count on them to be a customer.” That’s it. Don’t worry if your friends and family are difficult prospects. Most of them are. Always ask for a referral too – something like ” I get this isn’t for you, but do you know someone that would be open to learning more about how to make some extra money/about how to share these products?”
Some of you are reading this and thinking “Wait. Customers are nice but I still need recruits to build my business”. Yes, that’s true. For those thinking that, here’s what’s going to happen. When the opportunity presents itself, you get them in front of your presentation. Some of them, not all, will say “This seems pretty awesome. Could I do this as a business?” And you get to say, “Sure, that is definitely possible.” That opening wouldn’t have been possible if you didn’t get that chance for them to see your presentation and that probably wouldn’t have been possible if you had started off the conversation about money. If your warm market is not responding to you, maybe this approach will help! You do have to read people and make quick decisions if this person should hear about the product first or the opportunity first. When you are just getting started, it is easier for most of us to lead with the products. You do want to learn to present the opportunity too. You need both tools in your toolbox. And bring out the right one for the right person.
Remember, make this about them. Not you. If you come from a place of genuinely wanting to help someone, they will feel that. If you come from a place of wanting to help yourself, they will feel that too. I hope this gives you an idea of how to handle some of the most difficult prospects you will talk to – your family and closest friends. Don’t worry too much about it. You are on track if you are finding that to be the case. I could tell you stories!
If you think this blog could be useful to some of your peers, then please don’t hesitate to share it with them.