Company events are a great way to keep up to date on what is happening in your company and can be a GREAT motivator and refresher. They will help you engage with your peers, your company leaders and can give you many insights into what your company is doing and where they are going. And they are fun! YOU are the most important person you sign up everyday and the saying is that “those who show up, go up.”. I can promise you leaders don’t become and stay leaders by opting out of the company events.
These are 8 fabulous reasons why you want to be attending company events:
1. Show up, go up!
Showing up to events can help you move up within your company. They are a great way to connect to your peers, compare what approaches they are taking and what you may be able to change in what you’re doing. You have the opportunity to meet with your leaders, get to know them and in turn, they get to know you. If you aren’t plugged into what is going on with the company, the latest and greatest so to speak, your focus won’t be there.
2. Re-energize and Motivate
If you’re stuck in a rut, company events are a great way to press reset on your current state of mind. They can give you back the energy and enthusiasm you felt when you left your first event. Remember that? I do! After my first event, I was so excited I think I could have flown home without an airplane. Speaking with others who are in similar situations and how they have overcome what was holding them back can be great motivation to get you back on track to your goals. Hearing from the leaders, the folks that have made it will also give you great fuel to keep going. We do have to recharge our batteries! All of us.
3. Latest and Greatest
New products, new events, new technologies. Company events are a fantastic way to see what the company is currently doing but also to see what’s coming down the line. Your company will have great innovations and they are excited to not only tell you about them, but they want to show you as well. There is nothing like hearing from the Medical Advisory Board about the newest product!
4. Social event
The company event becomes a social event very quickly. These events can be pretty exciting and high energy so you always want to bring as many people as possible. Bring your friends, bring prospects. The person with the most people attending is the one that will or does have the biggest business. The event can be a great tool for you to showcase what your company does, what they do and how they can be a part of it as well.
5. Shiny Penny
Those that don’t attend company events will eventually experience the “Shiny Penny Syndrome”. They focus all their time and energy on one company until they see a newer company that peaks their interest and forget about the first company just like if a person picks up one penny but then sees that shinier, newer penny and the pattern repeats. Attending company events will help you and your team keep that original penny pretty shiny! A wise mentor told me years ago, the key in this business is to stay excited. The person who jumps from company to company will never make the long-term income that is possible. Staying put isn’t always easy but that is where the stability and income comes from.
6. Most Important Person
Can you remember the first person you signed up? What attracted them to the company? What product stood out for them? What was their motivation? The first person you signed up was you! You are the most important person that you sign up and you do that every day. By attending these events, you are presented with a reminder of that and they help you recall the excitement you felt from the first one you attended.
7. Event to Event
The events evolve. Think about the first company event you attended and then think about the last one you attended. Chances are that those events were different and the message of those events was presented in a different manner. Just because you attended one doesn’t mean that the next will be the same. And key point here: the events are for YOU and YOUR TEAM. You may have heard “everything” (doubtful) but your team hasn’t. This is the principle of leverage. You leverage the events and let the experts train your team. Plus the presenters at the events receive feedback and the messages and products they present change so the events themselves change.
There’s ALWAYS something new to learn. These events are a great way to learn new things from not only your peers but it also gives you that opportunity to learn from those with company expertise and your leaders. They can help you tweak how you approach prospects, clarify concerns you may have and answer your questions. Who better to learn from than those who have already done it? Most companies put on first class events too!
Feel free to share this blog with your team by directing them to this site or by e-mailing it to them. It may just help you move more of your people into success!