4 Simple Warm Market Prospecting Strategies

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After your first couple of days in your MLM business, you may be very optimistic that the next step you take will take you to the moon. That you will be able to obtain the financial stability to afford cars, vacations and the home you have always wanted. It is that optimism that you want to keep during the ups and downs that will invariably come your way.  One of the first steps is your upline will advise you to make a list of the people you know, regardless of their current situation, and this will act as the basis for your “warm market”. This can be a great foundation to start with. Your next step is you will call them, reach out to them, even text them to get the introduction of your new business started with them.

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In addition to calling your friends and family, you will also want to start posting on Facebook or Twitter about your business and the exciting opportunity you have discovered.   You will be out there excited and getting your business going and sooner or later,  you may receive a message, or a call, telling you that what you’re doing is a scam or even illegal or that you shouldn’t bother others. Please note:  This has happened to all of us in the MLM world. If you’ve been around network marketing for any amount of time, these scenarios will probably sound familiar to you. Don’t be discouraged as your warm market will still be the most cost effective and quickest business connections that you can make. There are just a few things when approaching your warm market that you need to keep in mind.

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Approach Your Warm Market As A Customer: This approach can bring you a lot of success. If you’ve done MLMs prior, than you know what I’m talking about, especially if you’ve contacted your warm market on those earlier opportunities. You’re more susceptible to rejection if you start with the business aspect first but you can show greater success if you start with “I know this business may not be for you, but I believe you could enjoy the product.  I am just asking you to be a customer.  I am looking for 10 customer testimonials.  May I count on you to be one of them?”  This approach allows them to try the product and evolve into a customer and may be even more!  The chances are even greater as you build your business of them wanting to be a part of it.

 

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Remember How You Know Your Invite: Remember, the people you talk to in your warm market already know who you are. Be relatable to them and personal.  Bring forward how you know them in the first place.  Make the context make sense.  Your history is already known to them and unless you have a track record for success in business, it may be challenging for you to communicate your opportunity. This is where how they know you will play a factor in your approach.  They already like you!  I would suggest your warm market should consist of people who like you and know you.  As you initially engage with people, be sure to approach them in a way that not only makes sense but also sounds familiar to them. Sometimes we are so excited in the beginning, we talk too much or we don’t even sound like ourselves.  Try not to have a conversation where they think they’re speaking someone they don’t recognize.  Be yourself.  Take a moment and be professional and have fun when you are presenting to your warm market.  

 

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Know You Will Be Turned Down: The chances of everyone in your warm market joining your new business instantly is very unlikely.  For those that say no or not right now, the support of your upline will help you change your warm market’s opinion of MLM over time and some are likely to join you – but it will take time for them to see it.  Don’t be in a hurry.  Don’t be discouraged. This is all very normal.  And remember you want to work with people who want to work with you.  If you have to beg them in, you will have to beg them to stay in.  

 

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Always Ask for Referrals: This is just a great approach because it can sound natural and something you can quickly feel comfortable doing. A terrific way to bring this topic up is by transitioning from the initial offer to dialogue similar to “I know this business may not be a fit for you, but if you know of any motivated people like yourself that want to make some extra money and are looking for more…” Once you get some referrals, refrain from texting or emailing a link with more information unless they have shown an interest already.   It’s best that you speak voice to voice with the person they are referring you too.  This will give you a chance to see if they will be a good fit for your team.

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I was told by a mentor early on:  if it is to be, it is up to me! It’s up to you to make the decisions that come with building your own business and it is up to you to decide to utilize your warm market and how you will do that. There are lots of approaches. Just some work better than others. Remember that you’re a professional and professionals will continue to seek out additional ways to present their business. Keep reaching for your goals and never ever let someone take your dreams away just because they don’t see. You do. And that is all that matters!

 

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope you found my article useful on Warm Market Prospecting Secrets. If you liked this blog post, I think you will love my blog post on 6 Secrets from MLM Pros.

Top Qualities To Look For In A Prospect

Top Qualities to Look for in a Prospect

As you begin to build your MLM business,  you will not be able to avoid the task of recruiting new prospects.  Sometimes you may want to, but it won’t work…:)  So how can you best maximize your time to focus on those that have the potential to be great MLM leaders?  Over the last ten years, I have figured out there are a few key traits that you should be aware of as you go through your recruiting techniques.

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Previous Success: The chances of you being able to convince a fairly successful prospect to leave their current MLM network to join yours is highly unlikely.  However,  people who have success in another field are exactly the kind of prospect you should pursue.  I was that prospect.  10 years ago I was brand new to network marketing but I brought with me my previous success in business and real estate.  Any prospect who has some success in a previous field could be classified as a greater fit for MLM than someone who has dropped out of school and hasn’t had great employment history.  We aren’t looking for the couch potatoes…Working hard and the desire to obtain goals are traits your  MLM prospects must have.

Ambition: Successful people tend to share this common trait. We are hungry, driven, and are just plain looking for more out of life.  The status quo just won’t do and we tend to be visionaries, looking for the next steps to making a better life and how to achieve it.  The prospects that possess this trait are a hot commodity so try to add as many people with ambition as you can.  I have always been driven to succeed whether it was UC Berkeley, IBM, cooking school or investing in real estate.  Look for people who have that drive.  It will be so much more fun for you to work with them.  And if you aren’t that ambitious person yet, then really think about what your vision for your life is and make a decision to go for it.

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Willingness to Learn: Regardless of where the prospect may be starting from, there’s a decent chance that there will be things that they’ll need to learn and be coached through so they have the tools to be successful.  The prospect’s willingness to be coached and taught is a crucial element.  As you discuss the opportunity with your prospect, are they cutting you off during the conversation?  Do they seem to know everything there is to know about MLM? Keep in the back of your mind “Are they coachable?”.  If they aren’t willing to learn anything or take your advice, then chances are they may not be the great prospect you were looking for.  Keep that in mind for yourself too – none of us have all the answers and the more open we are to learning, the faster we and our businesses will grow.

Entrepreneurial Mindset: As you first begin to interact with a prospect is when you should start to assess them and figure out what their motivations are.  The important part is determining their mindset about finances and money.  Do they think that making money is about having a job and getting paid or is it reflected more in an investment and profits sort of way? Don’t get me wrong.  Wage earners play an important role in society but the hourly earning approach may not necessarily make them into the MLM leaders of tomorrow.  It might but it might not.  A person who has knowledge about owning a business or investments may be more likely to possess entrepreneurial qualities and have a better understanding of the startup costs that are required to begin and know that building a business doesn’t happen overnight.  It takes time and the entrepreneur knows that and is willing to put the time in.  If you have limited time for prospecting, then focus on small business owners.  It is the best use of your time!

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Upbeat Attitude: You won’t like being around or be willing to coach prospects with a negative attitude.  It can be difficult to be around people that have a constant pessimistic outlook on life.  Our MLM business works so much better with people that are upbeat and positive.  Those negative people will need to have a huge change in their mindset in order to make it work.  Make sure to pursue the prospects that possess that positive outlook already because it’s those people that will potentially have an easier time prospecting themselves and won’t be discouraged at the first signs of difficulty.  And if you have a debbie downer attitude, get to work on seeing the cup is half full instead of half empty.  At least half full.

Self Starter: These are the type of people who will go out there and get things done.  Having people that are self-motivated as part of your team will prove to be a great asset as they are capable of identifying their own strengths and weaknesses.  Self-starters aren’t waiting to be told by anyone on what their next steps should be.  They recognize what paths are needed to be taken and take action.  These prospects will typically show the most enthusiasm.  I was a self-starter in this business 10 years ago.  I didn’t know what I was doing but I didn’t wait for someone else to tell me.  I figured it out.  If you have a great upline and training system to tap into, then by all means that is a great place to start but don’t tell yourself you won’t make it if you don’t.  It is amazing what we can achieve when we decide to.  I am so glad I decided!

Communication

Communication Skills: Prospects that have the ability to communicate clearly are a bonus to any downline.  Communication is more than being able to relay the messages they’re trying to convey but listening as well.  We want to listen twice as much as we talk.  Ask great questions.  Draw people out.  Show interest in what they are saying and being able to effectively express your own thoughts through verbal and non-verbal cues is a skill that can help grow any MLM business.  Look for people who are good at talking to people and care about communicating in a positive way.

These are what I consider the most important traits to look for during your prospecting time. Keeping them in mind as you speak with people will steer your efforts and time towards those who can help you get where you want to go faster and with more fun!

 

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope you found my article useful on the Top Qualities to Look for in a Prospect. If you liked this blog post, I think you will love my blog post on How to be a Better Sponsor.