After your first couple of days in your MLM business, you may be very optimistic that the next step you take will take you to the moon. That you will be able to obtain the financial stability to afford cars, vacations and the home you have always wanted. It is that optimism that you want to keep during the ups and downs that will invariably come your way. One of the first steps is your upline will advise you to make a list of the people you know, regardless of their current situation, and this will act as the basis for your “warm market”. This can be a great foundation to start with. Your next step is you will call them, reach out to them, even text them to get the introduction of your new business started with them.
In addition to calling your friends and family, you will also want to start posting on Facebook or Twitter about your business and the exciting opportunity you have discovered. You will be out there excited and getting your business going and sooner or later, you may receive a message, or a call, telling you that what you’re doing is a scam or even illegal or that you shouldn’t bother others. Please note: This has happened to all of us in the MLM world. If you’ve been around network marketing for any amount of time, these scenarios will probably sound familiar to you. Don’t be discouraged as your warm market will still be the most cost effective and quickest business connections that you can make. There are just a few things when approaching your warm market that you need to keep in mind.
Approach Your Warm Market As A Customer: This approach can bring you a lot of success. If you’ve done MLMs prior, than you know what I’m talking about, especially if you’ve contacted your warm market on those earlier opportunities. You’re more susceptible to rejection if you start with the business aspect first but you can show greater success if you start with “I know this business may not be for you, but I believe you could enjoy the product. I am just asking you to be a customer. I am looking for 10 customer testimonials. May I count on you to be one of them?” This approach allows them to try the product and evolve into a customer and may be even more! The chances are even greater as you build your business of them wanting to be a part of it.
Remember How You Know Your Invite: Remember, the people you talk to in your warm market already know who you are. Be relatable to them and personal. Bring forward how you know them in the first place. Make the context make sense. Your history is already known to them and unless you have a track record for success in business, it may be challenging for you to communicate your opportunity. This is where how they know you will play a factor in your approach. They already like you! I would suggest your warm market should consist of people who like you and know you. As you initially engage with people, be sure to approach them in a way that not only makes sense but also sounds familiar to them. Sometimes we are so excited in the beginning, we talk too much or we don’t even sound like ourselves. Try not to have a conversation where they think they’re speaking someone they don’t recognize. Be yourself. Take a moment and be professional and have fun when you are presenting to your warm market.
Know You Will Be Turned Down: The chances of everyone in your warm market joining your new business instantly is very unlikely. For those that say no or not right now, the support of your upline will help you change your warm market’s opinion of MLM over time and some are likely to join you – but it will take time for them to see it. Don’t be in a hurry. Don’t be discouraged. This is all very normal. And remember you want to work with people who want to work with you. If you have to beg them in, you will have to beg them to stay in.
Always Ask for Referrals: This is just a great approach because it can sound natural and something you can quickly feel comfortable doing. A terrific way to bring this topic up is by transitioning from the initial offer to dialogue similar to “I know this business may not be a fit for you, but if you know of any motivated people like yourself that want to make some extra money and are looking for more…” Once you get some referrals, refrain from texting or emailing a link with more information unless they have shown an interest already. It’s best that you speak voice to voice with the person they are referring you too. This will give you a chance to see if they will be a good fit for your team.
I was told by a mentor early on: if it is to be, it is up to me! It’s up to you to make the decisions that come with building your own business and it is up to you to decide to utilize your warm market and how you will do that. There are lots of approaches. Just some work better than others. Remember that you’re a professional and professionals will continue to seek out additional ways to present their business. Keep reaching for your goals and never ever let someone take your dreams away just because they don’t see. You do. And that is all that matters!