4 Simple Warm Market Prospecting Strategies

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After your first couple of days in your MLM business, you may be very optimistic that the next step you take will take you to the moon. That you will be able to obtain the financial stability to afford cars, vacations and the home you have always wanted. It is that optimism that you want to keep during the ups and downs that will invariably come your way.  One of the first steps is your upline will advise you to make a list of the people you know, regardless of their current situation, and this will act as the basis for your “warm market”. This can be a great foundation to start with. Your next step is you will call them, reach out to them, even text them to get the introduction of your new business started with them.

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In addition to calling your friends and family, you will also want to start posting on Facebook or Twitter about your business and the exciting opportunity you have discovered.   You will be out there excited and getting your business going and sooner or later,  you may receive a message, or a call, telling you that what you’re doing is a scam or even illegal or that you shouldn’t bother others. Please note:  This has happened to all of us in the MLM world. If you’ve been around network marketing for any amount of time, these scenarios will probably sound familiar to you. Don’t be discouraged as your warm market will still be the most cost effective and quickest business connections that you can make. There are just a few things when approaching your warm market that you need to keep in mind.

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Approach Your Warm Market As A Customer: This approach can bring you a lot of success. If you’ve done MLMs prior, than you know what I’m talking about, especially if you’ve contacted your warm market on those earlier opportunities. You’re more susceptible to rejection if you start with the business aspect first but you can show greater success if you start with “I know this business may not be for you, but I believe you could enjoy the product.  I am just asking you to be a customer.  I am looking for 10 customer testimonials.  May I count on you to be one of them?”  This approach allows them to try the product and evolve into a customer and may be even more!  The chances are even greater as you build your business of them wanting to be a part of it.

 

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Remember How You Know Your Invite: Remember, the people you talk to in your warm market already know who you are. Be relatable to them and personal.  Bring forward how you know them in the first place.  Make the context make sense.  Your history is already known to them and unless you have a track record for success in business, it may be challenging for you to communicate your opportunity. This is where how they know you will play a factor in your approach.  They already like you!  I would suggest your warm market should consist of people who like you and know you.  As you initially engage with people, be sure to approach them in a way that not only makes sense but also sounds familiar to them. Sometimes we are so excited in the beginning, we talk too much or we don’t even sound like ourselves.  Try not to have a conversation where they think they’re speaking someone they don’t recognize.  Be yourself.  Take a moment and be professional and have fun when you are presenting to your warm market.  

 

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Know You Will Be Turned Down: The chances of everyone in your warm market joining your new business instantly is very unlikely.  For those that say no or not right now, the support of your upline will help you change your warm market’s opinion of MLM over time and some are likely to join you – but it will take time for them to see it.  Don’t be in a hurry.  Don’t be discouraged. This is all very normal.  And remember you want to work with people who want to work with you.  If you have to beg them in, you will have to beg them to stay in.  

 

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Always Ask for Referrals: This is just a great approach because it can sound natural and something you can quickly feel comfortable doing. A terrific way to bring this topic up is by transitioning from the initial offer to dialogue similar to “I know this business may not be a fit for you, but if you know of any motivated people like yourself that want to make some extra money and are looking for more…” Once you get some referrals, refrain from texting or emailing a link with more information unless they have shown an interest already.   It’s best that you speak voice to voice with the person they are referring you too.  This will give you a chance to see if they will be a good fit for your team.

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I was told by a mentor early on:  if it is to be, it is up to me! It’s up to you to make the decisions that come with building your own business and it is up to you to decide to utilize your warm market and how you will do that. There are lots of approaches. Just some work better than others. Remember that you’re a professional and professionals will continue to seek out additional ways to present their business. Keep reaching for your goals and never ever let someone take your dreams away just because they don’t see. You do. And that is all that matters!

 

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope you found my article useful on Warm Market Prospecting Secrets. If you liked this blog post, I think you will love my blog post on 6 Secrets from MLM Pros.

How You Can Start Recruiting Before You’ve Achieved Success

How You Can Start Recruiting Before You've Achieved Success

I know that recruiting can be a rewarding AND frustrating experience.  Trying to expand your team takes a tremendous amount of effort and you may not be seeing the results you expected or think you deserve.  You may find that you are doing some of these things below.  If it sounds familiar or if the advice makes sense to you, now is the time to correct.  Correcting and adjusting will go a long way to turn your recruiting success around.

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Partner Up: If you have a smaller team, you should look at partnering with a member and help motivate each other.  Don’t go it alone.  Once you get going, just keep talking with people.  Network Marketing is a sift and sort business.  You will encounter a lot of people that will be attracted to what you and your products have to offer.  From these people, pursue the ones that have great people skills and connect with others easily.  As the process gains momentum, keep adding people to your motivational pack.  Keep your foot on the gas.  Imagine a group of like-minded people all pushing, all enthusiastic, and all supportive together.  You may have to talk to 200 people to enroll 40 people. When you sponsor 40 to 60 people,  the way the law of averages usually works, you will have your first handful to run with.  You can change your lives and many others with that very handful of partners.

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Overeagerness: Seeing an opportunity is great but it’s your approach to the opportunity that will set the tone.  Recruiting is like hosting job interviews.  Think how it shifts for you when you read that.  Read it again.  You don’t necessarily want to work with everyone.  You have the golden ticket.  People need what you have to offer them.  Being too eager and offering too much too soon may make some people hesitant and uncomfortable.  Be sure to ask your prospects questions to get familiar with them and a chance for them to get familiar with you.  Take it slow.  They don’t need to know everything all at once.  Let them ask questions too.

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Learning a New Language: Recruiting can be similar to learning a language. The best way to learn a new language is to jump in and immerse yourself and don’t worry about taking any test.  There’s one thing that I see a lot of people do and it’s attempt to learn everything possible and study before going out and speaking with people.  It is kind of like getting ready to get ready.  You can stay in that position way too long.  It’s perfectly acceptable to start talking to people just minutes after learning about it yourself.  That is what happened to me – my sponsor 10 years ago didn’t know anything either.  We just got excited together and went for it.  One approach is to say to the person, “I just came across this and I am really excited about this. Are you open to learning about it?”  And then point them to that tool that tells the story that you may not even know yet.

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Saying Too Much: If you’re speaking with a fair amount of prospects but the recruiting results just aren’t there, this may be the reason.  You want to extend an invitation to join your team.  You may run into over talking if you’re attempting to explain, or worse, try to convince people.  If you feel the conversation gearing towards explanations and convincing, you may want to ask a few questions to get them speaking more and gear the talk towards their inquiries.  Find out what they are looking for and let that help you move the conversation to providing a solution for what they need or want in their life.

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Stance: Your own stance on Network Marketing may be an indicator for why your recruitment activities result in successes or failures.  If the recruitment attempt turns into a defense of what our industry does and the person you are talking to thinks “that it doesn’t work”,  then your conversion rate will be low.  You need to believe in what you’re doing and not be deterred or get defensive.  Don’t try to convince someone or bully them into thinking the way you do.  Sometimes taking something away from people and saying “You’re right.  This probably isn’t for you.  Glad it is for me though.”  Build up your confidence by surrounding yourself with others that have had success and do attend networking events.  This is a work in progress.  You will always get better.  We were all terrible at our first home parties or presentations.  Some funny memories of those first ones!  But you know what, our guests didn’t know any better and we knew more than they did.  Which wasn’t much!

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Consistency: Being consistent is key.  Attempt to work consistently for at least 5 to 10 hours each week.  Picture the employee that you would want; are you the employee you would give a raise to or are you the employee you think you should let go?  Would you hire yourself? Going in and out of your business is a terrible and painful way to get this going.  Do you want to build steady and have fun?  Then be consistent!

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Follow Up: The saying is the fortune is in the follow up.  It is so true!  This will make or break your Network Marketing success. You will be speaking with a lot of people while attempting to recruit new members but don’t forget to follow up with the people you have already spoken with.  Allow time each day for follow up and follow through.  Follow up immediately but also keep in mind to follow up down the road as well.  A lot of people say no meaning not right now but you won’t know that if you don’t call them back numerous times.  Have fun with it.  When you call them back say with a smile on your face “It’s your  monthly call from me – anything changed yet?”   Today, take a look at some of the leads you have talked to over the last six months and call them to tell them about a success story or a great personal experience with your products.  Keep your follow up organized.  If it is a mess and all over the place, you are much less likely to make the calls.   And it could be that one call to that one person that makes all the difference!

I truly love the lifestyle of network marketing. In the corporate world, we are trained to leave our personal life at home. In this industry the more personal and genuine we are, the more successful we will be. Last tip here:  Bring your unique and shining personality to your network marketing business!

 

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope you found my tips useful on how you can start recruiting before achieving your own success. If you liked this blog post, I think you will love my blog post on is Your Kindness A Weakness?.