How to Add Value in Business – The Secret to Winning in Network Marketing

How to Add Value in Business

How to Add Value in Business…

The bottom line is, the more you add value, the more money you make. Yet what does it mean to add value? How do you do it, and why is it so important?

To understand how to add value in business, let’s first look at what’s NOT working:

I’m going to be blunt here… If you’re not adding value, you are adding noise. Unfortunately, despite the best intentions, far too many network marketers out there are off-putting, without intending to be. You’ve seen it. The guy at the networking meeting who gabs for 30 minutes about why his comp plan is the best. That lady on Facebook whose newsfeed looks like a flashing billboard.

Maybe you’ve even done this yourself. It’s okay though, because once you understand how to add value in business, you are going to be more effective in your communication, make more money, and enjoy your business more!

So let’s break it down…

Secret #1 for How to Add Value in Business: BE OF SERVICE

If you want to know how to add value in business, first ask yourself why you are in business. Do you love how your products make a difference in people’s lives? Do you feel passionate about supporting people in achieving their financial goals and lifestyle dreams?

If you see people as dollar signs, they’ll pick up on that, and their “baloney meter” will go through the roof. But if you truly care, that will make all the difference. If you want to know how to add value in business, simply shift your focus from ‘what’s in it for me’ to ‘how can I serve you?’

One great way to do this is to become a connector. When you go to networking meetings, ask people who their ideal client is, and think of whom you can connect them with. Not only will they be more likely to return the favor and send referrals your way, when you focus on how to add value in business, you expand your abundance mindset and become a magnet for success.

Social Media Bonus for How to Add Value in Business:

Don’t promote your business like a broken record. For every TEN posts, you earn the right to post ONE (maybe two) that promotes your business or sells your product.

Secret #2 for How to Add Value in Business: LISTEN!

One of the simplest ways for how to add value in business is to offer an ear. Most people are busy trying to figure out what to say to get the other person interested in what they have to offer. Here’s the secret… Lean in and ask questions. The person sitting across from you will tell you exactly how you can help them.

The guy who jabbers on about his comp plan is wasting his breath if the person he’s speaking with only cares about the product. You must listen to understand what matters to the person you’re sharing your opportunity or product with.

And, be genuine! Are you connecting with people in a meaningful way? Do you care about what they have to say and what their needs are? Or, are you doing most of the talking just to get them to help you?

Social Media Bonus for How to Add Value in Business:

Whether you are in a coffee shop or on Facebook, if the conversation is one-sided people will tune out and shut down. Reading your newsfeed is how you “listen” in social media. Tune into others first, and then comment on posts in a way that establishes a connection. It is ALL about how we make someone feel. Do they feel like you care and are genuinely interested in them?

How to Add Value in Business

Secret #3 for How to Add Value in Business: SOLVE PROBLEMS

Perhaps the best barometer for whether you’re mastering how to add value in business is how many times you hear these two words: “Thank You.”

If people’s lives are improved because of you, THAT is how to add value in business. At the end of the day, how many people feel like you helped them? How many times did you hear “thank you” today?

In the network marketing industry we help people in so many ways. Some of the best products in the world are sold through network marketing channels. Our industry has made more millionaires than any other. Rather than worrying about how fast you can jump to the next rank, remember the problems you are solving and focus on what you are offering that really matters to people.

Social Media Bonus for How to Add Value in Business:

Before you post, ask yourself, “Why might they care?,” and phrase your status update in a way that solves someone’s problem. For example, rather than making people read between the lines with “Our Jeunesse PM Essentials contain powerful vitamins, nutrients, extracts, and antioxidants,” start the conversation with, “Do you need help sleeping?” Keep in mind the problem you are solving and how you are providing a solution.

Comment below with your thoughts on how to add value in business!

Social Media for Network Marketing – Five Tips to Build a Successful Business

Social Media for Network Marketing

Social Media for Network Marketing…

If you told me I’d be writing this article five years ago I would have laughed. Even though nowadays everyone and their grandma seems to be on Facebook, this method of marketing is brand new, considering this industry has been around for almost a century.

When I started in the industry just seven years ago, many companies actually had policies against sharing on social media for network marketing opportunities, because there were so many unknowns. Today, distributors are not only allowed, but encouraged to use social media for network marketing.

In fact, my company Jeunesse has actually built an exclusive social media tool called J Social, which allows us to easily post videos and free sample links on the social media sites.

Social Media for Network Marketing

Years ago, when my good friend Anne suggested I get on Facebook, I thought, “Oh brother, one more inbox.” I went into it kicking and screaming, yet it didn’t take long to realize social media for network marketing is a great way to find leads, build my opt-in list, support my team, build community, and attract more people to our team. Now I think social media is one of the most amazing tools we have for our business.

Here are 5 Tips for Leveraging Social Media for Network Marketing:

Social Media for Network Marketing Tip #1 – Be Social

It’s not called social media by accident. Just like meeting people at work, networking meetings, dinner parties, and your kids’ gymnastic meets, social media for network marketing is about connecting with other people.

Check out people’s profiles and see what pages they like, so you can find a common interest as a starting point for conversation. Comment on and “like” other people’s posts. Have fun engaging in the conversation back and forth. Be a good listener. Ask questions. If you are doing all the talking, then you are missing out.

Joining groups is also a great way to utilize social media for network marketing. You can find groups for just about any topic in Facebook, LinkedIn, and Twitter and develop relationships with others who share your common interest.

Social Media for Network Marketing

Social Media for Network Marketing Tip #2 – Be Personal

Again, just think of social media for network marketing like you think of socializing in “real” life. Open up about yourself on a personal level and share what is important to you. It’s the same on the social media sites as it is in person – If all you do is talk about your product and opportunity, people disengage.

I’ve noticed that whenever I share something personal, like an anniversary dinner, photos from my vacation, or even an ‘aha’ moment I had while taking a walk in my neighborhood, those are the status updates that generate the most conversation.

If you don’t share from an authentic place – your opinions, insights, what you like and don’t like – your audience won’t see “you.” Don’t try to be something for everyone. The more YOU that comes out, the more you will draw the perfect people for you. The old saying “Stories sell, facts tell” is so true!

Great ways to get personal are sharing stories, inspiring quotes, open-ended questions, and definitely photos!

Social Media for Network Marketing Tip #3 – Be Consistent

This is perhaps the most important tip if you want to use social media for network marketing success. Invest enough time to be successful and, more than that, be consistent. The more you stay in people’s awareness, the more successful you’ll be at using social media for network marketing. I have set a personal goal to spend an hour a day connecting, prospecting, and having conversations on the social media sites because it is such a great tool.

Remember the 80/20 rule. 80% of your focus should be about providing value and, IF you do that, then you can present your opportunity or offer 20% of the time. You want to position yourself as an authority – as an expert and someone that regularly provides value!

Social media for network marketing is not an overnight success strategy. Sometimes you get quick returns, yet other times you may have a friend or fan who, out of the blue one day, says, “I’ve been following you for a year.” Next thing you know you have a new team building in Australia.

Social Media for Network Marketing Tip #4 – Take it Offline

Social media for network marketing is amazing for leveraging your reach, yet it does not replace picking up the phone and calling your warm market. Think of social media as an in-addition-to tool.

I have reconnected with old friends and colleagues on Facebook, and it was a great way to re-establish our relationship. The next step, then, is to take it offline. Send a personal message or pick up the phone and suggest a coffee date or phone call.

Social media is also a wonderful tool for turning a cold lead into a warm lead. That’s where the steps above come into play. As you meet new people by joining conversations on the social media sites, you begin to actually get to know folks, and so the invitation to connect offline becomes a natural next step.

By the way, when using social media for network marketing, don’t rush to share your opportunity. Be a great listener and ask a lot of questions. You should have at least three conversations back and forth before you present your business or products (unless, of course, they ask you to share).

Social Media for Network Marketing Tip #5 – BONUS TIP!

If you are serious about building your brand through social media, then invest in a great quality photo of yourself. It is a great investment!

Share your comments below – How have you used social media for network marketing?