How to Add Value in Business…
The bottom line is, the more you add value, the more money you make. Yet what does it mean to add value? How do you do it, and why is it so important?
To understand how to add value in business, let’s first look at what’s NOT working:
I’m going to be blunt here… If you’re not adding value, you are adding noise. Unfortunately, despite the best intentions, far too many network marketers out there are off-putting, without intending to be. You’ve seen it. The guy at the networking meeting who gabs for 30 minutes about why his comp plan is the best. That lady on Facebook whose newsfeed looks like a flashing billboard.
Maybe you’ve even done this yourself. It’s okay though, because once you understand how to add value in business, you are going to be more effective in your communication, make more money, and enjoy your business more!
So let’s break it down…
If you want to know how to add value in business, first ask yourself why you are in business. Do you love how your products make a difference in people’s lives? Do you feel passionate about supporting people in achieving their financial goals and lifestyle dreams?
If you see people as dollar signs, they’ll pick up on that, and their “baloney meter” will go through the roof. But if you truly care, that will make all the difference. If you want to know how to add value in business, simply shift your focus from ‘what’s in it for me’ to ‘how can I serve you?’
One great way to do this is to become a connector. When you go to networking meetings, ask people who their ideal client is, and think of whom you can connect them with. Not only will they be more likely to return the favor and send referrals your way, when you focus on how to add value in business, you expand your abundance mindset and become a magnet for success.
Don’t promote your business like a broken record. For every TEN posts, you earn the right to post ONE (maybe two) that promotes your business or sells your product.
One of the simplest ways for how to add value in business is to offer an ear. Most people are busy trying to figure out what to say to get the other person interested in what they have to offer. Here’s the secret… Lean in and ask questions. The person sitting across from you will tell you exactly how you can help them.
The guy who jabbers on about his comp plan is wasting his breath if the person he’s speaking with only cares about the product. You must listen to understand what matters to the person you’re sharing your opportunity or product with.
And, be genuine! Are you connecting with people in a meaningful way? Do you care about what they have to say and what their needs are? Or, are you doing most of the talking just to get them to help you?
Whether you are in a coffee shop or on Facebook, if the conversation is one-sided people will tune out and shut down. Reading your newsfeed is how you “listen” in social media. Tune into others first, and then comment on posts in a way that establishes a connection. It is ALL about how we make someone feel. Do they feel like you care and are genuinely interested in them?
Perhaps the best barometer for whether you’re mastering how to add value in business is how many times you hear these two words: “Thank You.”
If people’s lives are improved because of you, THAT is how to add value in business. At the end of the day, how many people feel like you helped them? How many times did you hear “thank you” today?
In the network marketing industry we help people in so many ways. Some of the best products in the world are sold through network marketing channels. Our industry has made more millionaires than any other. Rather than worrying about how fast you can jump to the next rank, remember the problems you are solving and focus on what you are offering that really matters to people.
Before you post, ask yourself, “Why might they care?,” and phrase your status update in a way that solves someone’s problem. For example, rather than making people read between the lines with “Our Jeunesse PM Essentials contain powerful vitamins, nutrients, extracts, and antioxidants,” start the conversation with, “Do you need help sleeping?” Keep in mind the problem you are solving and how you are providing a solution.