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What To Do When Your Warm Market Ignores You

What to do when your warm market ignores you

Anybody have this issue?  There’s a chance that your warm market may have stopped responding to your e-mails and, possibly your calls.  This may make the building of your team seem difficult.  I have heard that the life you lead before network marketing is a critical factor in how quickly you succeed in network marketing.

 

Some people enter into network marketing with a vast network already established.  They’ve built rapport with a lot of people, have been leaders in their communities and are very connected from a social standpoint.  For these people, recruiting can be easier.   Now some of us may even know the scenario where one person will stand up at a meeting and claim “I used this script to recruit 50 people right off the bat!” leading people to be in awe of this feat.  How did this person do it?  What did they say?  I better write up a script!

 

contacts

 

Honestly, it didn’t matter what the script said.  Those 50 people weren’t recruited by this “magic script”, it was the existing relationship and respect that those people had for them.  All the work was done BEFORE network marketing.  All the people in that room that listened to them, could have followed this script and it could have even been not that good; however, it worked because of the prior experience they had with this person.  This is a key concept to understand.  It is the relationship they already had with the presenter that made them say yes.  Or at least say yes, more quickly.

 

When I recruit someone with influence, I tell them that the most important thing is the relationships they have, not the exact script they need to say.   They need to get in front of a group of potential recruits and . say “This is what I’m doing.  It may OR may not work for you.  Take a look and if you are open to learning more, great.  If not, that’s fine, too.”  When they do that, they get sign ups.  This verbage helps people get past their biggest fear, which is just talking to people.  When it looks like it is going faster for someone, sometimes it’s about the respect and relationships they had before becoming a network marketer.  And remember, they have to get out in front of people too.

 

Talking to your network

 

Now, if you’ve been a part of 30 different network marketing companies, chances are you’ve made your pitch to just about every person you know.  The problem is that they are immune to your message.  They are a bit tired.  You could approach them and say “Give me $20, I’ll give you $40” and they’ll say “no, it’s okay.  I’m good.”  Now you could reply back with “You don’t understand.  You give me a single twenty dollar bill, I’ll give you back TWO twenty bills.” And your tired prospect will be “No, I’m good  It’s all good.”

 

Here is my suggestion: Go back to the ones that have become immune to your message and approach it from this angle “Hey, I know network marketing may not be for you.  You have no interest in it;I get it.   However, you may love the product.  Would you be willing to be one of the 10 customer testimonials that I need?”  This approach really works!

 

Warm Market Not Listening

 

The way you’re going to get that person to build your business or become a customer, is by getting them to see your presentation.  Chances are, you aren’t going to get them to see your presentation by using money as an incentive.  They’re already immune to that.  You’ll need to approach them a little differently.  By already declaring that they may not be a good fit for network marketing, but that they’ll like the product, you’re approaching them a way that may surprise them.  This is a fresh angle on it.  This will get them engaged by asking “what is the product?”  Now, you have an opening to show your presentation or video.  Send them a link to a website or video, ask them to check it out and if they’re interested or want more information, you would be happy to show them.

 

Everyone likes to buy cool products.  I know I do.  We all buy lots of cool products.  Some of us even buy from different network marketing companies.  The hesitation is adding new streams of income.  It is much easier to get a person interested in a product than to promote an opportunity.  If you’re going to your warm market once again and talking too much about money.  They’ve stopped listening.  Try telling them about the product and ask them to be a customer for you.  That is all you are asking.  Friends and Family can be the hardest market we approach for our business.  You want to ask them if “you can count on them to be a customer.”  That’s it.  Don’t worry if your friends and family are difficult prospects.  Most of them are.  Always ask for a referral too – something like ” I get this isn’t for you, but do you know someone that would be open to learning more about how to make some extra money/about how to share these products?”

 

Talking With Prospects

 

Some of you are reading this and thinking  “Wait.  Customers are nice but I still need recruits to build my business”.  Yes, that’s true.  For those thinking that, here’s what’s going to happen.  When the opportunity presents itself, you get them in front of your presentation.  Some of them, not all, will say “This seems pretty awesome.  Could I do this as a business?”   And you get to say,  “Sure, that is definitely possible.”  That opening wouldn’t have been possible if you didn’t get that chance for them to see your presentation and that probably wouldn’t have been possible if you had started off the conversation about money.  If your warm market is not responding to you, maybe this approach will help!  You do have to read people and make quick decisions if this person should hear about the product first or the opportunity first.  When you are just getting started, it is easier for most of us to lead with the products.  You do want to learn to present the opportunity too.  You need both tools  in your toolbox.  And bring out the right one for the right person.

 

Remember, make this about them.  Not you.  If you come from a place of genuinely wanting to help someone, they will feel that.  If you come from a place of wanting to help yourself, they will feel that too.  I hope this gives you an idea of how to handle some of the most difficult prospects you will talk to – your family and closest friends.   Don’t worry too much about it.  You are on track if you are finding that to be the case.  I could tell you stories!

 

If you think this blog could be useful to some of your peers, then please don’t hesitate to share it with them.

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope my tips on connecting with your warm market are of value to you. If you liked this blog post, I think you will love my blog post on 8 Ways to Grow your Prospect List.

Online Leads: Are You Following Up?

Online Leads: It’s All in the Follow Up

Generating leads online can be a huge part of building your network marketing business today, but what happens once you have generated lots of amazing leads? What are you doing with the leads?  It’s all in the follow up. How you handle and nurture these budding relationships will be a huge indicator of your business’ success.  It is easy to do.  I cleaned up my desk area last night and came across a file with leads that never quite got attended to.  Anybody else have that stack or file?

When I first started in the network marketing industry, social media played a very small role. I did things the traditional way and was admittedly very resistant to adopt social media into my lead generation model. In fact, I went into Facebook kicking and screaming.  I just didn’t get it at first and my wonderful assistant, Anne at the time said “Hang in there for 6 months and you will wonder how you lived without it.”  Once I took the time to learn about the social media platforms, I realized what a HUGE asset they are. I have been able to reach a much larger audience and make connections all over the world.

So what’s the best way to follow up with online leads? In this blog post, I share my best tips for maintaining online leads. A large part of my business is building online and through trial and error, I have come up with a few pointers that will help you learn faster.

online leads

First thing first….I would highly recommend reading my blog post on HOW to generate leads online. This will give you great insight into some best practices that will generate leads. As outlined in that blog post, the most important step is building rapport. If you want to reach out to online leads, get to know something about them. Spend time looking over their Facebook pages and posts to see what they are interested in. Pick something you both have in common and leave a nice comment or message.

Once you have made a connection, wait until the time is right and offer a tool, like a before and after image for example. Never just send a link. Sending just the link is aggressive and often a huge turn off. People are MUCH more inclined to listen to  you and engage with you and join you if the sale is softer.

Be genuine. Build a relationship and find out what their needs are so you can provide solutions. Get to know their “why”. The strongest team members are the ones who are passionate and motivated. Also, if you know what they need, you will know if your business is the right fit for them. When they have questions, you will have the right answers.

After they have had time to review and you have had some social rapport back and forth, reach out to them again, send another tool or a link this time. Using this softer and more personal approach works!

 

follow_up

Be Attentive to Your Online Leads!

Make yourself available and be personal. If your lead has a question, best to answer promptly. Check your social media accounts often. People may reach out in a number of ways and you want to make sure you know what they will be. You will build your team much quicker by being active online. If someone feels supported, he or she will be more likely work with you.  If you want to build a social media presence, it’s like anything – the consistency of the activities will make the difference.

One sure fire way to make sure you never miss a follow up is using an online calendar or online to do list.   I use Toodledo to schedule reminders to follow up with leads. You can include notes as well, so make sure you leave yourself as much information as you can. Then you will have everything you need for your next meeting.  The stats are most of us need to hear about something 5 to 7 times before we say yes and 80% of us give up after the first no or we don’t follow up and check in with them.

Keep this in mind: you never know what has changed in someone’s life that makes now a better time to see what you have to offer them.  Make it fun.  When you check in with them down the road, say things like “It’s your monthly call.  Just checking to see if you want to say yes to trying my products now…”  I have had people who realized that I really meant this and got a kick out of my follow-up and finally said yes.  You don’t want to be a pest but the truth is the vast majority of us never get close to being pests in our follow-up.

I hope this blog post helped you understand the importance of following up with online leads! Social media can be a great tool for your business. Now that you know what to do with all of your leads, you are right on track to building an amazing team.

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope these network marketing tips are of value to you. Here is another one of my favorite blog posts My Daily Routine for MLM SuccessIf you learned something in this article, share it on Facebook! Also, comment with your thoughts below.