Videos are a great way to build a network marketing team, however, I like most of us struggle to do them! Very few of us like seeing ourselves on camera and we try to make things “perfect”. However, sometimes you just have to push past what makes you uncomfortable and do what will reach the widest audience. After all, the field of video marketing is not going anywhere but up. It’s necessary if you want to generate more leads in a shorter period of time. In this week’s blog, I will provide a few simple tips for generating more leads from videos. I will also show you how to make a video that is engaging and share some tools I use that make the process easier.
Why Are Videos So Important to Your Business? Videos are great for 3 main reasons.
First, they are a great way to reach new prospects. You can share benefits of your business or the product you are selling in a more personal way. Videos uploaded directly to Facebook have very high view and engagement rates, so you are more likely to reach potential leads by sharing a great video. You can also post your videos to Youtube which is the second most used search engine in the world. Creating great content will naturally bring interested prospects. And it is like with anything, the more you do videos, the more consistent you are, the more great content you provide – the more people will find you. Videos more than any other tool help us to be seen as an “expert”.
Second, videos are a great way for people to get to know you. You want to ATTRACT people to you. People will get a glimpse of your personality and your enthusiasm for your business. People actually feel like they know us when they watch us on videos. This is great because you may have team members all over the world and you may not be able to do individual video chats all the time. Video allows you to share your message and energy with thousands and thousands of people.
Third, and most importantly, videos are great training tools for your team. Remember, duplication is key. Any time a tool can be reshared with a new prospect, helps them start building their business faster = more money in your wallet and theirs. Start creating a library of videos that your team can refer and can use to train people they get to join.
Everyone Can Make a Video…Yes, Even YOU!
I wouldn’t consider myself “tech-y”, but even I have managed to create lots of videos! I am going to walk you through my video-making process and at the end, I want you to try making your own video!
First off, you will need a way to record yourself! I like to use my laptop. My favorite recording tool is Screenflow because it allows you to record anything happening on your computer screen, as well as the audio. This is extremely valuable because you can record live webinars or meetings you are hosting online. You can also record right from the camera on your laptop. Screenflow is a great option for PC and Mac users, but if you have a Mac, you can also use Photo Booth. You can also use your smart phone. Use what is natural and easy for you, otherwise it will become a chore. If you do use your iPhone, I would suggest investing in a mini tripod so the video is not shaky.
Pro tip: make sure you have a well lit room! Otherwise the video will look grainy.
The best videos are conversational. It may take you a few tries, but just talk how you would to a friend you met for coffee. Write down key points you want to discuss in the video, but don’t read a full script. If you do, you will sound robotic. Your quirky personality traits really make a video shine, which almost seems counter intuitive at first. Just be yourself! If you find yourself getting nervous, just remember, it’s just a video and it won’t bite you 😉 We are often more critical of ourselves, especially our appearance, but other people are watching to hear what you have to say. They aren’t focusing on your mascara or hair cut. Believe me, we are our own worst critics! I have taken 10 takes to do a simple little video and then finally got to the point, where I said enough! Good enough not perfect is good enough!
Once you have recorded your video, you can post it on Youtube or Facebook. If you want to create a more advanced video, you can add a title page and audio using a video editing program, like iMovie for Mac. You can also pay $5-$25 on Fiverr and have a professional help you add that to the video for you. If your business is well established, I would suggest adding these elements. Here is an example below of what I mean by a title page.
By using these tips and tools, even I have created great videos. Although it was hard to get over my fear of technology and recording myself, I pushed through it and it was worth it. In the past few months, the traffic to my website has increased exponentially. Now I am challenging you! Make your first or a new video and post a link in the comments section!