Posts

Online Leads: Are You Following Up?

Online Leads: It’s All in the Follow Up

Generating leads online can be a huge part of building your network marketing business today, but what happens once you have generated lots of amazing leads? What are you doing with the leads?  It’s all in the follow up. How you handle and nurture these budding relationships will be a huge indicator of your business’ success.  It is easy to do.  I cleaned up my desk area last night and came across a file with leads that never quite got attended to.  Anybody else have that stack or file?

When I first started in the network marketing industry, social media played a very small role. I did things the traditional way and was admittedly very resistant to adopt social media into my lead generation model. In fact, I went into Facebook kicking and screaming.  I just didn’t get it at first and my wonderful assistant, Anne at the time said “Hang in there for 6 months and you will wonder how you lived without it.”  Once I took the time to learn about the social media platforms, I realized what a HUGE asset they are. I have been able to reach a much larger audience and make connections all over the world.

So what’s the best way to follow up with online leads? In this blog post, I share my best tips for maintaining online leads. A large part of my business is building online and through trial and error, I have come up with a few pointers that will help you learn faster.

online leads

First thing first….I would highly recommend reading my blog post on HOW to generate leads online. This will give you great insight into some best practices that will generate leads. As outlined in that blog post, the most important step is building rapport. If you want to reach out to online leads, get to know something about them. Spend time looking over their Facebook pages and posts to see what they are interested in. Pick something you both have in common and leave a nice comment or message.

Once you have made a connection, wait until the time is right and offer a tool, like a before and after image for example. Never just send a link. Sending just the link is aggressive and often a huge turn off. People are MUCH more inclined to listen to  you and engage with you and join you if the sale is softer.

Be genuine. Build a relationship and find out what their needs are so you can provide solutions. Get to know their “why”. The strongest team members are the ones who are passionate and motivated. Also, if you know what they need, you will know if your business is the right fit for them. When they have questions, you will have the right answers.

After they have had time to review and you have had some social rapport back and forth, reach out to them again, send another tool or a link this time. Using this softer and more personal approach works!

 

follow_up

Be Attentive to Your Online Leads!

Make yourself available and be personal. If your lead has a question, best to answer promptly. Check your social media accounts often. People may reach out in a number of ways and you want to make sure you know what they will be. You will build your team much quicker by being active online. If someone feels supported, he or she will be more likely work with you.  If you want to build a social media presence, it’s like anything – the consistency of the activities will make the difference.

One sure fire way to make sure you never miss a follow up is using an online calendar or online to do list.   I use Toodledo to schedule reminders to follow up with leads. You can include notes as well, so make sure you leave yourself as much information as you can. Then you will have everything you need for your next meeting.  The stats are most of us need to hear about something 5 to 7 times before we say yes and 80% of us give up after the first no or we don’t follow up and check in with them.

Keep this in mind: you never know what has changed in someone’s life that makes now a better time to see what you have to offer them.  Make it fun.  When you check in with them down the road, say things like “It’s your monthly call.  Just checking to see if you want to say yes to trying my products now…”  I have had people who realized that I really meant this and got a kick out of my follow-up and finally said yes.  You don’t want to be a pest but the truth is the vast majority of us never get close to being pests in our follow-up.

I hope this blog post helped you understand the importance of following up with online leads! Social media can be a great tool for your business. Now that you know what to do with all of your leads, you are right on track to building an amazing team.

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope these network marketing tips are of value to you. Here is another one of my favorite blog posts My Daily Routine for MLM SuccessIf you learned something in this article, share it on Facebook! Also, comment with your thoughts below.

How to Use Social Media to Generate Leads

Do You Know How to Use Social Media to Generate Leads?

Social media is a powerful force in the business world today. In fact, it has changed everything!  In order to stay competitive, you should make sure that social media plays a role in your marketing strategy. I have found in the last few years that social media platforms like Facebook, Twitter and Instagram (to name a few) can be a great way to generate leads, especially in the network marketing industry. The internet allows you to share your message with millions and millions of people all around the world. If you are wondering how to use social media to generate leads, you came to the right place! Let’s start with Facebook…
How to Use Social Media to Generate Leads

Using Facebook to Generate Leads

Facebook is the most widely used social media platform. (I went into Facebook kicking and screaming and now I love it.) Worldwide, there are over 1.39 billion monthly active Facebook users. Here are some tips on how to use Facebook to speak with those users. I would start by making a business page for your company. You can use your personal Facebook to market your MLM business, but at a certain point it will work against you because of the 5,000 friend limit. Setting up a business page will also allow you to run ads, which I will discuss later in this post.

First things first, make sure your Facebook page looks professional and includes all the information your leads will need to reach you. Here is a sample from my Facebook business page.

How to Use Social Media to Generate Leads on FacebookYou should be regularly posting to both your personal and business pages. I would suggest posting at least (minimum) one to two times a day. One key way to use social media to generate leads is by giving a natural, soft sell. People are used to seeing many abrasive ads on Facebook. Follow the 80/20 rule: 20 percent business posts, 80 percent personal/value/content.  People love pictures of you and your family and seeing the fun you are having.  Providing value and inspiration in your posts is key!  Keep people informed and entertained so when you do post a pitch for your business, they pay attention. This rule can be applied to Twitter and Instagram as well. Don’t oversell, it’s a turnoff! Also, focus on posting things that show people why they should be interested in teaming up with you. I love posting pictures of my travels around the world so potential leads can see what they can look forward to by signing up! People will start coming to you and asking you what you do and how they can do it to. That’s when you use your building rapport and closing techniques.

Boosting your Facebook posts is a great way to use social media to generate leads. I would suggest posting your product/service or even something like your favorite travel picture and boosting it for $5 to your friends and their friends. Big tip:  If you get traction on a particular post that you boosted, keep boosting it every day to keep it going.  I just met a gal that has over 36,000 likes on her Facebook page just because of that one tip.  You can also target the audience to include the countries you want to build in.  Using a message like “I am heading to Italy, love that my business allows me to travel the world!” or “Heading to Hawaii, who’s coming with me!” will generate interest. People will want to know more! You can also post about your product and boost that post. For example, “I absolutely love this product and the fact that it makes me look 10 years younger in one minute!”. Pair that with a video or image of results, boost it and you will see leads rolling in. Here is a sample video from my friend and team member, Bekki Hurley that went viral!

Commit to reaching out to 5 to 10 people per day on Facebook.  If you will do that for 30 days,  you will be amazed at the conversations you are having with leads and customers!  You can do anything for 30 days.  Make sure you make your messages personal.  Call them by name and comment on something you noticed on their page.  Connect with the people that are liking your posts.  They are already interested – they are there on your page.  Make sure you are responding to any comments on your page.

How to Use Social Media to Generate Leads on Twitter, Instagram and more!

Now that we have Facebook moving in the right track, here are some other ways you can promote your business and generate leads. I would start by making sure you are on Twitter, Instagram, Youtube and Google +. Maybe that sounds overwhelming.  Pick one of these plus Facebook and get these two going and you can add another one later.  Facebook is still the giant in social media for sure but Facebook is getting more particular/difficult about marketing so it is great to branch out.  You can use an online tool like Hootsuite to schedule your social media posts at once on multiple accounts to make things easier for you. Stick to the 80/20 rule for your posts and just stay consistent. You will start to spark interest and get leads naturally. If you want to speed things up, you can also run paid ads on Twitter and Youtube.

How-to-Use-Social-Media-to-Generate-Leads-1

Once you have amazing content that shows people the value of your business and product, it’s time to focus on bringing more people to your pages so they can see it. By reaching out to people in a very conversational way, you can easily get them interested and then present to them when the time is right.  If you show a genuine interest in people and ask them questions, they will share with you what they like in their life and what they don’t like.  It is so true that people don’t care what you know, until they know you care.  This is true online and offline.  If you are the spammer on your Facebook, people will click off and go away.  Our audiences are much more sophisticated now.

One of the best ways to bring traffic to your social media platforms, is to focus and narrow down your audience. I have found one very successful method for this that works with Facebook, Twitter, Pinterest and Instagram. Think of your audience. What keywords would they tag their posts with? What type of keywords would they use to look articles or images?

We can use these keywords to reach out to customers. For example if you promote a weight loss product, then you could search on #weightloss or #weightlosstips on Instagram and start following accounts of people who use that hashtag. Once you follow an account, go to that person’s photos and comment on one. Your comment should not be a sales pitch! Say something like..”I love this picture!” or “You are a talented photographer!”. You will start to see a big increase in follows and likes if you use this method! Target a few keywords each day and set a goal of how many people you reach out to. You can also do this on Facebook, Twitter and Pinterest.

LinkedIn has great advanced search options that can help you target your customers. One tip is to look for people who are already customers and learn about what they like. This will help you reach out to new customers. Use the advanced search options to dial in exactly what your target customer looks like and reach out to people who look like they may be interested in what you have to offer. I would also suggest posting to your LinkedIn profile a few times a week – make sure to follow the 80/20 rule. LinkedIn gives you an option to run an ad for you post. You can use that feature if you want to increase the reach of your message.

If you can spend 30 minutes a day developing your presence on social media, it will start to take off for you quickly.  Consistency is the key – just like with all things!

I hope this blog post helped you understand how to use social media to generate leads! Social media can be a great tool for your business. Invest your time in it and you will reap the rewards.

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope these network marketing tips are of value to you. Here is another one of my favorite blog posts My Daily Routine for MLM SuccessIf you learned something in this article, share it on Facebook! Also, comment with your thoughts below.