5 Key Components to Endless Leads & Profits Online

Jessica Higdon 10K Social Media Recruiting

Every day entrepreneurs from around the world ask me “When will I start to see results from recruiting online?” or “How do I get more Leads?”.  I can say from experience the number one issue that they (and me too) face is that they’ve overwhelmed themselves.  I hope to shed some light on how you can be more effective online.

In the following short article, I will let you know what you NEED to know about generating more leads so you can start to see profits. These 5 key areas are straight to the point and easy to understand.

1. Exposure: The more you’re out there, the easier you are to find. Market yourself, network, prospect, and drive traffic to your website and/or landing pages.  The way you do that is by branding yourself and by continually providing value and content.  You may be tempted to ask yourself “how do I get leads?” but this comes from an area of frustration and simply not knowing. You need to ask yourself “which strategy should I concentrate on?” Now you’re coming from a better place, a place where you have confidence and power. When you regularly provide content AND regularly connect with people, the leads will come to you much more naturally.  Choose a strategy and get good at it.  Then take on another one.  For example, the next two weeks you connect for 20 minutes every day with high caliber people on Facebook.  Then after that becomes a habit, start making a training video every week or creating a blog post every week.  I know so many people who have YouTube channels but they never add to them or they have blog sites but they don’t write blogs.  It is easy to be in overwhelm mode, but that is our choice.  A mentor said to me years ago – just DO SOMETHING.  When that something becomes a great habit, things start to shift!

2. Relationships: If people know you and like you, they’ll trust you. If they trust you, they’ll want to do business with you. Network Marketing is a business built on relationships and the internet is a great way to develop those relationships.

There are still people in the industry who don’t believe that online is a great way to go.  I still absolutely believe in the traditional ways of building like face to face, home parties and one on ones but we have so many “new” ways to connect too. Social media is fun and it is NOW!  Sites like Facebook, Instagram, LinkedIn and Twitter are just a sample of sites that are based of relationships. My great friend, and rock star social media marketer Jessica has created a newly updated version of her Social Media training, that is quickly becoming the go-to training for anyone interested in getting better with online marketing.  I love this training and have sponsored over 130 people online due to what Jessica taught me.


Jessica Higdon 10K Social Media

Click here to learn more about this great program!


3. Return on investment: Treat your network marketing business like a real business. You need to maximize your profits.  You want to think in terms of profitability.  What can you do for less money?  Advertising on Facebook can be very cost effective.  And you didn’t have to leave your house!  That is one reason why so many are turning to online for leads and recruiting, because many of us really do want to build their home based business from home.  I love to travel too but working from home productively is key!  We can never again say we have run out of leads with what social media has to offer.  Most of us don’t take our network marketing businesses serious enough.  If we had invested $100,000 to start our businesses, I bet that most of us would do a lot more!

4. Value: As a business owner, you get paid for the value you bring to the market. Whatever the value is, THAT is one of the main building blocks of your business. If you want to reduce your frustration and chasing after prospects, you have to increase your value. You’ll see that the people will start contacting you. Try it!  You want to put yourself in a position where people get you online and want to come back for more.

You don’t have to know everything and you don’t need to fake it. You just need to increase your value organically. How? By educating yourself. Webinars, networking events, books. Take the resources available to you and learn from the leaders that have already achieved your desired results. From there, take what you’ve learned and pass it on to your team members and to those that follow you. Some great ways to share are creating blog posts, or filming a video on what you just learned.  The saying is “Invest, Teach and Earn”.  The more you invest in yourself, the more you learn, the more you can teach.  Another saying is “your business will grow as you do”.

5. Know your value and embrace it: Sometimes it is easy for us to think small.  Sometimes we just don’t realize what we have to offer.  It is what holds us back from making videos.  From creating our own look and brand.  From going on FB Live….  We need to understand and appreciate how valuable the knowledge we have is.   Our story, our journey and what we learn along the way will help other people and they do want to hear from you!

Here is a simple formula to assist you: EXPERIENCE + TRAINING = VALUE

As your value increases, your brand will begin to establish itself.

Keep in mind two very important things as you are building your brand:

A) People must trust and have confidence in you because your brand is about how others feel about YOU!
B) Be true to who you are!  There is only ONE you.  Share your voice!

These tips for endless leads and profits are now yours to share with your team! I hope that they can help you build your business. Do you have a tip you want to share? Post it in the comments below!



P.S. I hope my endless leads and profits article was helpful to you. If you liked this blog post, I think you will love my blog post on Network Marketing Tip: 6 Secrets from MLM Pros.

How and Why to Make a Video for Your MLM Business

Videos are a great way to build a network marketing team, however, I like most of us struggle to do them! Very few of us like seeing ourselves on camera and we try to make things “perfect”.  However, sometimes you just have to push past what makes you uncomfortable and do what will reach the widest audience. After all, the field of video marketing is not going anywhere but up.  It’s necessary if you want to generate more leads in a shorter period of time. In this week’s blog, I will provide a few simple tips for generating more leads from videos. I will also show you how to make a video that is engaging and share some tools I use that make the process easier.

Why Are Videos So Important to Your Business? Videos are great for 3 main reasons.

First, they are a great way to reach new prospects. You can share benefits of your business or the product you are selling in a more personal way.  Videos uploaded directly to Facebook have very high view and engagement rates, so you are more likely to reach potential leads by sharing a great video. You can also post your videos to Youtube which is the second most used search engine in the world. Creating great content will naturally bring interested prospects.  And it is like with anything, the more you do videos, the more consistent you are, the more great content you provide – the more people will find you.  Videos more than any other tool help us to be seen as an “expert”.

Make a Video to attract prospects

Second, videos are a great way for people to get to know you. You want to ATTRACT people to you. People will get a glimpse of your personality and your enthusiasm for your business. People actually feel like they know us when they watch us on videos. This is great because you may have team members all over the world and you may not be able to do individual video chats all the time. Video allows you to share your message and energy with thousands and thousands of people.

Third, and most importantly, videos are great training tools for your team. Remember, duplication is key. Any time a tool can be reshared with a new prospect, helps them start building their business faster = more money in your wallet and theirs.  Start creating a library of videos that your team can refer and can use to train people they get to join.

Everyone Can Make a Video…Yes, Even YOU!

network marketing tips

I wouldn’t consider myself “tech-y”, but even I have managed to create lots of videos! I am going to walk you through my video-making process and at the end, I want you to try making your own video!

First off,  you will need a way to record yourself! I like to use my laptop. My favorite recording tool is Screenflow because it allows you to record anything happening on your computer screen, as well as the audio.  This is extremely valuable because you can record live webinars or meetings you are hosting online. You can also record right from the camera on your laptop. Screenflow is a great option for PC and Mac users, but if you have a Mac, you can also use Photo Booth. You can also use your smart phone. Use what is natural and easy for you, otherwise it will become a chore. If you do use your iPhone, I would suggest investing in a mini tripod so the video is not shaky.

Pro tip: make sure you have a well lit room! Otherwise the video will look grainy.

The best videos are conversational. It may take you a few tries, but just talk how you would to a friend you met for coffee. Write down key points you want to discuss in the video, but don’t read a full script. If you do, you will sound robotic. Your quirky personality traits really make a video shine, which almost seems counter intuitive at first. Just be yourself! If you find yourself getting nervous, just remember, it’s just a video and it won’t bite you 😉 We are often more critical of ourselves, especially our appearance, but other people are watching to hear what you have to say. They aren’t focusing on your mascara or hair cut.  Believe me, we are our own worst critics!  I have taken 10 takes to do a simple little video and then finally got to the point, where I said enough!  Good enough not perfect is good enough!

Once you have recorded your video, you can post it on Youtube or Facebook. If you want to create a more advanced video, you can add a title page and audio using a video editing program, like iMovie for Mac. You can also pay $5-$25 on Fiverr and have a professional help you add that to the video for you. If your business is well established, I would suggest adding these elements.  Here is an example below of what I mean by a title page.

Make a video

By using these tips and tools, even I have created great videos. Although it was hard to get over my fear of technology and recording myself, I pushed through it and it was worth it. In the past few months, the traffic to my website has increased exponentially. Now I am challenging you! Make your first or a new video and post a link in the comments section!



P.S. I hope my tips on how to make a video are of value to you. If you liked this blog post, I think you will love my blog post on changing your daily routine to become a top earner! You also may enjoy this additional training about Success Secrets From Top Team Builders from Ray Higdon.

Getting Started in Network Marketing

Learn how to get started in network marketing from the experts.

I was honored to be interviewed last month by legendary Ray Higdon – Network Marketing Top Earner and Coach. During our interview, I shared some of my best tips to help people who are getting started in the network marketing industry. By sharing my personal experiences, I hope I offered insight into the mlm world and how it is different from the work environment people experience in the corporate world. We also discussed the most important things you need to do when getting started in network marketing. Here are some of the highlights from our interview that I KNOW can make your business more successful!

Network Marketing Tips from the Pros!

The key to the network marketing business is consistency. I love the saying, “Consistent action over time will create extraordinary results.” The activities we have to do to build this business, they are simple. They’re not easy, but they are simple. If you just keep doing the activities and learn the skill set, sooner or later you will be successful in network marketing. The art of inviting, how to close, how to lead people to a decision, how to run a one-on-on, how to host a home party, how to create a following on Facebook and social media – these are skills you need to learn.

It’s like learning a language. The best way to learn a new language is to jump in and immerse yourself. In this industry, you don’t have to take a test. You don’t have to worry about getting ready to get ready. That’s one thing I see a lot of people do. They think they need to learn everything and study before they go out and talk to people. It’s ok to start talking to people literally minutes after you’ve just heard about it. You can say to the person, “I just came across this and I am really excited about this. Are you open to learning about it?”  And then point them to a tool.  Become a professional pointer of tools.

How consistent are you?

Be consistent. I encourage people to spend at least 5 to 10 hours a week working consistently. You need to be the employee you want to give the raise to; the one that you would never fire.  Would you hire you?  Would you give you a raise?  Coming in and out of your business is slow and a painful way to get this going.  Success loves speed.  Momentum happens when you give this bursts of energy and time.
For those who have about 10 people on their team so far…Do you have a running buddy yet? Find a good partner and work with them to help get them going. Then just keep talking to people. This is a sifting and sorting business. There are lots of people you will attract when you have a good product. There are a lot of people who you will attract that want to be customers. We all love our customers, and you are looking for the person who is asking the right questions. You are looking for a people person – someone that is a connector. You are looking for the person who says, “I get this. I am interested. I want to learn more about it!” It takes a handful of running buddies to get your business going. You may have to talk to 200 people to enroll 40 people. If you sponsor 40, the way the law of averages usually works, you will have your handful to run with.  You can change your lives and many others with that handful of partners.  It takes time to find your real running partners.

The Network Marketing Lifestyle…

Getting Started in Network Marketing with Kathleen Deggelman!
I truly love the lifestyle of network marketing. In the corporate world, you are trained to leave your personal life at home. In this industry the more personal and genuine you are, the more successful you will be. Last tip here:  Bring your personality to your network marketing business!



P.S. I hope these network marketing tips are of value to you. If you liked this blog post, I think you will love my blog post on changing your daily routine to become a top earner! You also may enjoy this additional training about Success Secrets From Top Team Builders from Ray Higdon.