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What To Do When Your Warm Market Ignores You

What to do when your warm market ignores you

Anybody have this issue?  There’s a chance that your warm market may have stopped responding to your e-mails and, possibly your calls.  This may make the building of your team seem difficult.  I have heard that the life you lead before network marketing is a critical factor in how quickly you succeed in network marketing.

 

Some people enter into network marketing with a vast network already established.  They’ve built rapport with a lot of people, have been leaders in their communities and are very connected from a social standpoint.  For these people, recruiting can be easier.   Now some of us may even know the scenario where one person will stand up at a meeting and claim “I used this script to recruit 50 people right off the bat!” leading people to be in awe of this feat.  How did this person do it?  What did they say?  I better write up a script!

 

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Honestly, it didn’t matter what the script said.  Those 50 people weren’t recruited by this “magic script”, it was the existing relationship and respect that those people had for them.  All the work was done BEFORE network marketing.  All the people in that room that listened to them, could have followed this script and it could have even been not that good; however, it worked because of the prior experience they had with this person.  This is a key concept to understand.  It is the relationship they already had with the presenter that made them say yes.  Or at least say yes, more quickly.

 

When I recruit someone with influence, I tell them that the most important thing is the relationships they have, not the exact script they need to say.   They need to get in front of a group of potential recruits and . say “This is what I’m doing.  It may OR may not work for you.  Take a look and if you are open to learning more, great.  If not, that’s fine, too.”  When they do that, they get sign ups.  This verbage helps people get past their biggest fear, which is just talking to people.  When it looks like it is going faster for someone, sometimes it’s about the respect and relationships they had before becoming a network marketer.  And remember, they have to get out in front of people too.

 

Talking to your network

 

Now, if you’ve been a part of 30 different network marketing companies, chances are you’ve made your pitch to just about every person you know.  The problem is that they are immune to your message.  They are a bit tired.  You could approach them and say “Give me $20, I’ll give you $40” and they’ll say “no, it’s okay.  I’m good.”  Now you could reply back with “You don’t understand.  You give me a single twenty dollar bill, I’ll give you back TWO twenty bills.” And your tired prospect will be “No, I’m good  It’s all good.”

 

Here is my suggestion: Go back to the ones that have become immune to your message and approach it from this angle “Hey, I know network marketing may not be for you.  You have no interest in it;I get it.   However, you may love the product.  Would you be willing to be one of the 10 customer testimonials that I need?”  This approach really works!

 

Warm Market Not Listening

 

The way you’re going to get that person to build your business or become a customer, is by getting them to see your presentation.  Chances are, you aren’t going to get them to see your presentation by using money as an incentive.  They’re already immune to that.  You’ll need to approach them a little differently.  By already declaring that they may not be a good fit for network marketing, but that they’ll like the product, you’re approaching them a way that may surprise them.  This is a fresh angle on it.  This will get them engaged by asking “what is the product?”  Now, you have an opening to show your presentation or video.  Send them a link to a website or video, ask them to check it out and if they’re interested or want more information, you would be happy to show them.

 

Everyone likes to buy cool products.  I know I do.  We all buy lots of cool products.  Some of us even buy from different network marketing companies.  The hesitation is adding new streams of income.  It is much easier to get a person interested in a product than to promote an opportunity.  If you’re going to your warm market once again and talking too much about money.  They’ve stopped listening.  Try telling them about the product and ask them to be a customer for you.  That is all you are asking.  Friends and Family can be the hardest market we approach for our business.  You want to ask them if “you can count on them to be a customer.”  That’s it.  Don’t worry if your friends and family are difficult prospects.  Most of them are.  Always ask for a referral too – something like ” I get this isn’t for you, but do you know someone that would be open to learning more about how to make some extra money/about how to share these products?”

 

Talking With Prospects

 

Some of you are reading this and thinking  “Wait.  Customers are nice but I still need recruits to build my business”.  Yes, that’s true.  For those thinking that, here’s what’s going to happen.  When the opportunity presents itself, you get them in front of your presentation.  Some of them, not all, will say “This seems pretty awesome.  Could I do this as a business?”   And you get to say,  “Sure, that is definitely possible.”  That opening wouldn’t have been possible if you didn’t get that chance for them to see your presentation and that probably wouldn’t have been possible if you had started off the conversation about money.  If your warm market is not responding to you, maybe this approach will help!  You do have to read people and make quick decisions if this person should hear about the product first or the opportunity first.  When you are just getting started, it is easier for most of us to lead with the products.  You do want to learn to present the opportunity too.  You need both tools  in your toolbox.  And bring out the right one for the right person.

 

Remember, make this about them.  Not you.  If you come from a place of genuinely wanting to help someone, they will feel that.  If you come from a place of wanting to help yourself, they will feel that too.  I hope this gives you an idea of how to handle some of the most difficult prospects you will talk to – your family and closest friends.   Don’t worry too much about it.  You are on track if you are finding that to be the case.  I could tell you stories!

 

If you think this blog could be useful to some of your peers, then please don’t hesitate to share it with them.

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

P.S. I hope my tips on connecting with your warm market are of value to you. If you liked this blog post, I think you will love my blog post on 8 Ways to Grow your Prospect List.

How to Build Your Warm Market

Warm Market Prospecting Tips

Here are some of my best warm market prospecting tips!

Wondering how to build your warm market? A brand new distributor comes with only three things: fear, a small or large order of product and a close circle of family/relatives/close friends who will help them with almost anything one time if asked. This is the same natural behavior as if they started any business – like a restaurant, or dress shop. Family/close friends will always show up on opening day and will purchase to show support. The quality of the food, dresses or in network marketing, the product itself will determine if they ever buy again.

The Approach with this in mind, this HOT Market conversation is literally less than 90 seconds with a decision response that is nearly immediate – if you ask the right way.  They want to say yes!

Tips on building your warm market!

Scripts to help build your very warm or hot market…

Here is the language of the approach when the close circle member answers the phone (product): “Hi Aunt Cindy, this is Lisa …. I just started a new home based business… I am not asking you to join it or even to become a customer but I am going to ask for your help… I would like you to buy a month supply of my product, use it and give me your feedback – which will really help me… It’s $xx including shipping. If you like it you can become my customer… I will even show you the business if you want… If you don’t like it you never have to buy it again… Can I count on you?”

If they say no, the graceful out is “Hey Aunt Cindy, that’s not a problem. But there is another way you can help. If you can think of anyone over the next week or two that might benefit from trying my product, would you refer them to me? Thanks so much.”

Here is the approach by text (you can have a MASSIVE amount of fun team texting events with this one): Text 1: “Hi Aunt Lisa. I just started a business and could really use your help – it’s very simple. Text me back so I can give you some details. Thanks…”

Best ways to build your warm market.

Text 2 when they respond: “I need 10 trial consumers to give me feedback on my product – a high end serum or masque or ??? I would like you to buy 1 xxx (bottle, case, box, etc.), use it every day for 30 days – your honest feedback can help me market more successfully. It’s $xx including shipping. Let me know if I can count on you to be one of my 10. Thanks.”

This works really well for when your company launches a new product or even if a product isn’t brand new.  Remember, it is all new to your hot market when you first get started or when you have products that you haven’t shared with them yet. Text 3: “Hi Aunt Lisa. My company just launched a new product – a lifting masque. Can I count on you to be one of my customer testimonials? The cost is $xx including shipping.”

The words “Can I count on you?” are very powerful to the family and close friends that definitely want us to be able to count on them.  Use these scripts to reach out to the people that you would call to come help you with a flat tire or to come to your restaurant opening.  If you ask the right way, your family and friends want to be able to help you.  The minimum you will get out of this is some customers and some referrals.  And you will most likely get a promising business builder or several.

Doesn’t this sound easier than running after them trying to get Uncle Bob and Cousin Linda to get in your new business?  Sometimes our over eagerness in the beginning really turns off the people we love the most.  And remember, don’t be attached to the outcome.  You still have a great opportunity and future whether they say yes or not.  But I promise you, you will have a lot more yes’s when you ask and text like this.

I hope these tips help you as you build your hot and warm market!

kathleen-deggelman-blog

NETWORK-MARKETING-ROCKSTAR

I hope these network marketing tips are of value to you. Check out another one of my blog posts on setting smart goalsIf you learned something in this article, share it on Facebook! Also, comment with your thoughts below.