Social Media for Network Marketing – Five Tips to Build a Successful Business

Social Media for Network Marketing

Social Media for Network Marketing…

If you told me I’d be writing this article five years ago I would have laughed. Even though nowadays everyone and their grandma seems to be on Facebook, this method of marketing is brand new, considering this industry has been around for almost a century.

When I started in the industry just seven years ago, many companies actually had policies against sharing on social media for network marketing opportunities, because there were so many unknowns. Today, distributors are not only allowed, but encouraged to use social media for network marketing.

In fact, my company Jeunesse has actually built an exclusive social media tool called J Social, which allows us to easily post videos and free sample links on the social media sites.

Social Media for Network Marketing

Years ago, when my good friend Anne suggested I get on Facebook, I thought, “Oh brother, one more inbox.” I went into it kicking and screaming, yet it didn’t take long to realize social media for network marketing is a great way to find leads, build my opt-in list, support my team, build community, and attract more people to our team. Now I think social media is one of the most amazing tools we have for our business.

Here are 5 Tips for Leveraging Social Media for Network Marketing:

Social Media for Network Marketing Tip #1 – Be Social

It’s not called social media by accident. Just like meeting people at work, networking meetings, dinner parties, and your kids’ gymnastic meets, social media for network marketing is about connecting with other people.

Check out people’s profiles and see what pages they like, so you can find a common interest as a starting point for conversation. Comment on and “like” other people’s posts. Have fun engaging in the conversation back and forth. Be a good listener. Ask questions. If you are doing all the talking, then you are missing out.

Joining groups is also a great way to utilize social media for network marketing. You can find groups for just about any topic in Facebook, LinkedIn, and Twitter and develop relationships with others who share your common interest.

Social Media for Network Marketing

Social Media for Network Marketing Tip #2 – Be Personal

Again, just think of social media for network marketing like you think of socializing in “real” life. Open up about yourself on a personal level and share what is important to you. It’s the same on the social media sites as it is in person – If all you do is talk about your product and opportunity, people disengage.

I’ve noticed that whenever I share something personal, like an anniversary dinner, photos from my vacation, or even an ‘aha’ moment I had while taking a walk in my neighborhood, those are the status updates that generate the most conversation.

If you don’t share from an authentic place – your opinions, insights, what you like and don’t like – your audience won’t see “you.” Don’t try to be something for everyone. The more YOU that comes out, the more you will draw the perfect people for you. The old saying “Stories sell, facts tell” is so true!

Great ways to get personal are sharing stories, inspiring quotes, open-ended questions, and definitely photos!

Social Media for Network Marketing Tip #3 – Be Consistent

This is perhaps the most important tip if you want to use social media for network marketing success. Invest enough time to be successful and, more than that, be consistent. The more you stay in people’s awareness, the more successful you’ll be at using social media for network marketing. I have set a personal goal to spend an hour a day connecting, prospecting, and having conversations on the social media sites because it is such a great tool.

Remember the 80/20 rule. 80% of your focus should be about providing value and, IF you do that, then you can present your opportunity or offer 20% of the time. You want to position yourself as an authority – as an expert and someone that regularly provides value!

Social media for network marketing is not an overnight success strategy. Sometimes you get quick returns, yet other times you may have a friend or fan who, out of the blue one day, says, “I’ve been following you for a year.” Next thing you know you have a new team building in Australia.

Social Media for Network Marketing Tip #4 – Take it Offline

Social media for network marketing is amazing for leveraging your reach, yet it does not replace picking up the phone and calling your warm market. Think of social media as an in-addition-to tool.

I have reconnected with old friends and colleagues on Facebook, and it was a great way to re-establish our relationship. The next step, then, is to take it offline. Send a personal message or pick up the phone and suggest a coffee date or phone call.

Social media is also a wonderful tool for turning a cold lead into a warm lead. That’s where the steps above come into play. As you meet new people by joining conversations on the social media sites, you begin to actually get to know folks, and so the invitation to connect offline becomes a natural next step.

By the way, when using social media for network marketing, don’t rush to share your opportunity. Be a great listener and ask a lot of questions. You should have at least three conversations back and forth before you present your business or products (unless, of course, they ask you to share).

Social Media for Network Marketing Tip #5 – BONUS TIP!

If you are serious about building your brand through social media, then invest in a great quality photo of yourself. It is a great investment!

Share your comments below – How have you used social media for network marketing?

How Network Marketing Changed My Life

“This is going to be big.” I remember having that thought when a good friend of mine introduced me to a new product and opportunity she had recently learned of. I had never been involved in network marketing and knew nothing about the industry, but those words rang in my head. This. is. going. to. be. big.

I enrolled as a distributor that very day and, since then, my life has changed completely in every way. Here’s my story…

My life changed PHYSICALLY.

I have found over the years that some of the best products on the market are distributed through the network marketing model. I am currently building a business with Jeunesse and sharing our nutrition and anti-aging skincare line based on adult stem cell technology. After just six weeks of using our Luminesce skincare products, my esthetician told me I had a 50% reduction of fine lines on my face! What a feeling to turn back the clock on aging and witness such wonderful changes.

My life changed FINANCIALLY.

When I was new to the network marketing world, I set a goal to become a millionaire. I didn’t know exactly how to achieve it, but with commitment and persistence I stayed the course, and I achieved my goal of building a multi-million dollar business in just two years. I still have to pinch myself sometimes… Wow, I love this industry! What I love about this business model is it levels the playing field. I have many friends who went from barely getting by to living big because they went for it and succeeded in network marketing.

My life changed SPIRITUALLY.

I often say, one of the best things about having a network marketing business is the person you get to become. You have the opportunity to step into bigger shoes, for your own personal development and for the world. We have such an incredible culture of giving back, and the level of person that is attracted to this business is inspiring. If you are ever in a bad mood, go hang out with a group of network marketers and you will be inspired and uplifted. Throughout my journey in network marketing, my existing friendships have become even stronger as we build our businesses together. The relationships that I developed along the way have been just as fulfilling.

My life changed ROMANTICALLY.


What? Yes, it did! This one came out of left field, I must admit. I was chatting with a good friend and fellow network marketing millionaire, and our conversation turned to love. My friend announced, “You know what Kathleen? I’m going to go home and find someone for you.” True to her word, a few weeks later, she sent me a picture of Mark with his mom and sister. We met soon after that, and now he is my husband. True story!

How about you? Have you ever said yes to something great that turned out to be even better than you imagined? Share your comments below!



Five Steps to Jeunesse Success

Jeunesse Success Starts Here…

Did you know that building a successful Jeunesse business comes down to just FIVE activities? It’s true. If you can master these five activities and do them consistently, you can take your Jeunesse success to the top.

Here are the five activities to focus on for Jeunesse Success:

Jeunesse Success Tip #1: Make a List

Who do you know? You know more people than you think, so ask yourself this question on a regular basis, and keep adding people to your list. Set a goal to add five names to your list every day. You’ll be amazed at how big your network actually is!

Jeunesse Success Tip #2: Contact the People on Your List

It would be great if your list would pick up the phone for you, but it probably won’t. Keep your list with you at all times. Pick up the phone and call people throughout the day and introduce the idea to folks as you see them in person.

Jeunesse Success Tip #3: Invite

Invite your contacts to learn more about Jeunesse. Stop by their home with a sample of the serum. Ask them to meet you for a one-on-one coffee meeting, a home meeting, an opportunity webinar, or a larger event like a Jeunesse Leadership Conference.

Jeunesse Success Tip #4: Share the Opportunity

Now that you have your contacts’ attention, share the opportunity. If you brought them to an opportunity webinar or larger event, the top leaders will do this part for you. This is a great reason to bring as many people as possible to these events! Whoever shows the plan the most has the most to show for it at the end of the month.

Set a goal to sponsor one person per week. Imagine the level of your Jeunesse success 52 weeks from now if you sponsored one person per week. What if 10 people on your team did the same?

Jeunesse Success Tip #5: Follow Up

This is often the most intimidating part for people, and we’re all busy, yet follow up is key. Have you heard the phrase, “The fortune is in the follow up?” If you leave out the follow up, you are leaving a lot at the table.

These five Jeunesse success activities are simple, but not necessarily easy. It takes courage and perseverance to stay the course. This is the course though… Five simple steps. Rinse, wash, repeat. So if you can stretch yourself and become unstoppable, you can take this business to the top and be a walking Jeunesse success!

If you want to know more about what it takes to achieve the success you are meant for, you are welcome to grab a free copy of my Art of Success eBook. This captures the principles responsible for my own success, and advice for how to take your own life to the next level.

By the way…

Know that I am here to help. The next five years are going to be incredible. If you are on my team, reach out to me. Let’s get some big momentum going for you and your team!

I’d love to hear your thoughts on the five steps to Jeunesse Success. What’s your favorite step? What do you do to keep yourself motivated? Share your comments below!