How to approach prospects, you ask?
You are excited about your company’s products and opportunity, and you want everyone to see what you see. Yet, whether you are new to network marketing or are an MLM veteran, how to approach prospects remains one of the biggest learning curves.
When I first got started seven years ago, I could not understand why my friend Susan didn’t see what I saw in this business model. Looking back, though, I was making classic mistakes. I was talking too much and wasn’t paying attention to her cues. She was interested in the product, yet I kept telling her about the business.
My hope is that by reading this article, you will have a better sense of how to share your products and opportunity with people, thereby helping you to achieve success more quickly and enjoy the journey more! Here are three game-changing strategies for how to approach prospects that will get your message across effectively, expand your reach, and have people begging, “Tell me more!”
One of the biggest mistakes I have seen people make when learning how to approach prospects, is talking too much, for too long. Are you overselling? I can remember a few times where I thought, “Oh my gosh, I just spent an hour trying to convince this person.” Now I just focus on people who are interested in what I have, and I don’t worry about those that aren’t.
Bottom line, your enthusiasm is a great attraction, yet talking for hours is not how to approach prospects if you want to succeed. Sharing all your knowledge about your products and opportunity may come across as over-the-top and, even though your intentions are good, you turn your prospect off. The more you talk, the deeper you dig your hole. Your prospects are trying on the opportunity for themselves and thinking, “Wow, I am going to have to learn all this? I am going to have to spend hours and hours talking about this with people? I don’t have time!”
A brilliant way for how to approach prospects and get around this hurdle is to have a quick and simple business tool do the talking for you. For example, my team uses a sizzle call, which I recorded to share the product and opportunity in about 5 minutes. I have been very successful in my seven years in the network marketing industry and have made millions of dollars. Since that is the case, even if you are brand new, your prospects get to hear the message from a veteran.
And sometimes, they just need to hear the message from someone other than you. Isn’t it “fascinating” that it’s so often the case with our family and our close friends? When I first started out, I sat with my friend Donna for a couple of hours trying to convince her of the business model and she just couldn’t get it. As soon as she heard the message from someone else, though, it clicked. Sometimes how to approach prospects is to get them in front of someone else.
With a sizzle call, how to approach prospects becomes as simple as, “I’d love for you to check this out. Can we get on this short call together right now?” If that doesn’t work then say, “Listen to this quick call on your drive home, and I’ll follow up with you to get your thoughts.” Ahhh, can’t you breathe easier just thinking about it?
How to Approach Prospects Action Step: See if your company or team has a similar tool that you can plug into. Here’s our sizzle call if you want an example of how to approach prospects this way: 888-319-2225
In my business with Jeunesse we have a groundbreaking anti-aging technology. The other day, a dear friend and team member posted a photo of hands before and after using our Luminesce serum and, within minutes, she had four people private message her asking how to get some product.
You know the saying, “A picture is worth 1000 words.” This concept of “show and tell” is what makes infomercials so successful. Seeing OxiClean turn a wine-drenched shirt stark white is quite compelling, isn’t it? The same goes for how to approach prospects with your networking opportunity.
Since we focus on anti-aging products, one of our most powerful tools for how to approach prospects is sharing real before & after pictures. Our products get results like nothing else on the market, and the before & after pictures get the message across so strongly that you never again need to wonder how to approach prospects.
Downloading the pictures from our team website and laminating them creates an easy on-the-go sharing tool for how to approach prospects. Whether you’re at a BBQ or a networking function, when people ask you what you do and you show them the results your product provides, you will start hearing a lot more, “Wow, tell me more!” Do you have a show and tell type of document or picture that you can share with your prospects? I promise, it will make your job easier.
How to Approach Prospects Action Step: Find a way to “demo” your products.
The beauty of the two strategies I just shared is that they are part of a repeatable process. Perhaps the biggest key in how to approach prospects effectively is to have a duplicable system that you can repeat over and over again and, more importantly, everyone on your team can repeat over and over again.
If you constantly change how you share your products and opportunity, you won’t have the tracks you need to run on, and your team won’t have a path to follow either. Your team will do what you do, so if you are constantly re-inventing the wheel, your team will lose focus, get frustrated, and eventually burn out.
One of my friends is a coach in the industry. Although he has over twenty years experience in the industry, he sticks with the sizzle call introduction because he knows his new team members will follow suit and he wants to be sure he is modeling a duplicable process. And, it works brilliantly! Just last week he sponsored five new people using our sizzle call to introduce Jeunesse.
I always ask my team, “Do you want to build quickly, or do you want to build slowly?” By using tools such as a sizzle call or an on demand webinar, not only do you leverage off the success of your leaders but you will also learn how to approach prospects properly.
How to Approach Prospects Action Step: Plug into your team’s duplicable business-building system.
Did You Learn Something about How to Approach Prospects?
Follow the three steps outlined here and you will see a difference in your business. By the way, I am always available to my followers for a short 10-minute free coaching session. If you are interested, contact me today.
All the best on your journey,
P.S. Share your comments below and, if you want to give your team a leg up on how to approach prospects, pass this article along!