Posts

How to Approach Prospects – Three Must-Have Strategies for Sharing Your MLM

How to approach prospects

How to approach prospects, you ask?

You are excited about your company’s products and opportunity, and you want everyone to see what you see. Yet, whether you are new to network marketing or are an MLM veteran, how to approach prospects remains one of the biggest learning curves.

When I first got started seven years ago, I could not understand why my friend Susan didn’t see what I saw in this business model. Looking back, though, I was making classic mistakes. I was talking too much and wasn’t paying attention to her cues. She was interested in the product, yet I kept telling her about the business.

My hope is that by reading this article, you will have a better sense of how to share your products and opportunity with people, thereby helping you to achieve success more quickly and enjoy the journey more! Here are three game-changing strategies for how to approach prospects that will get your message across effectively, expand your reach, and have people begging, “Tell me more!”

1) How to Approach Prospects Keep it Quick & Simple

One of the biggest mistakes I have seen people make when learning how to approach prospects, is talking too much, for too long. Are you overselling? I can remember a few times where I thought, “Oh my gosh, I just spent an hour trying to convince this person.” Now I just focus on people who are interested in what I have, and I don’t worry about those that aren’t.

How to approach prospects

Bottom line, your enthusiasm is a great attraction, yet talking for hours is not how to approach prospects if you want to succeed. Sharing all your knowledge about your products and opportunity may come across as over-the-top and, even though your intentions are good, you turn your prospect off. The more you talk, the deeper you dig your hole. Your prospects are trying on the opportunity for themselves and thinking, “Wow, I am going to have to learn all this? I am going to have to spend hours and hours talking about this with people? I don’t have time!”

A brilliant way for how to approach prospects and get around this hurdle is to have a quick and simple business tool do the talking for you. For example, my team uses a sizzle call, which I recorded to share the product and opportunity in about 5 minutes. I have been very successful in my seven years in the network marketing industry and have made millions of dollars. Since that is the case, even if you are brand new, your prospects get to hear the message from a veteran.

And sometimes, they just need to hear the message from someone other than you. Isn’t it “fascinating” that it’s so often the case with our family and our close friends? When I first started out, I sat with my friend Donna for a couple of hours trying to convince her of the business model and she just couldn’t get it. As soon as she heard the message from someone else, though, it clicked. Sometimes how to approach prospects is to get them in front of someone else.

With a sizzle call, how to approach prospects becomes as simple as, “I’d love for you to check this out. Can we get on this short call together right now?” If that doesn’t work then say, “Listen to this quick call on your drive home, and I’ll follow up with you to get your thoughts.” Ahhh, can’t you breathe easier just thinking about it?

How to Approach Prospects Action Step: See if your company or team has a similar tool that you can plug into. Here’s our sizzle call if you want an example of how to approach prospects this way: 888-319-2225

2) How to Approach Prospects Show, Don’t Tell

In my business with Jeunesse we have a groundbreaking anti-aging technology. The other day, a dear friend and team member posted a photo of hands before and after using our Luminesce serum and, within minutes, she had four people private message her asking how to get some product.

You know the saying, “A picture is worth 1000 words.” This concept of “show and tell” is what makes infomercials so successful. Seeing OxiClean turn a wine-drenched shirt stark white is quite compelling, isn’t it? The same goes for how to approach prospects with your networking opportunity.

How to approach prospects

Since we focus on anti-aging products, one of our most powerful tools for how to approach prospects is sharing real before & after pictures. Our products get results like nothing else on the market, and the before & after pictures get the message across so strongly that you never again need to wonder how to approach prospects.

Downloading the pictures from our team website and laminating them creates an easy on-the-go sharing tool for how to approach prospects. Whether you’re at a BBQ or a networking function, when people ask you what you do and you show them the results your product provides, you will start hearing a lot more, “Wow, tell me more!” Do you have a show and tell type of document or picture that you can share with your prospects?  I promise, it will make your job easier.

How to Approach Prospects Action Step: Find a way to “demo” your products.

3) How to Approach Prospects Make it Duplicable

The beauty of the two strategies I just shared is that they are part of a repeatable process. Perhaps the biggest key in how to approach prospects effectively is to have a duplicable system that you can repeat over and over again and, more importantly, everyone on your team can repeat over and over again.

If you constantly change how you share your products and opportunity, you won’t have the tracks you need to run on, and your team won’t have a path to follow either. Your team will do what you do, so if you are constantly re-inventing the wheel, your team will lose focus, get frustrated, and eventually burn out.

One of my friends is a coach in the industry. Although he has over twenty years experience in the industry, he sticks with the sizzle call introduction because he knows his new team members will follow suit and he wants to be sure he is modeling a duplicable process. And, it works brilliantly! Just last week he sponsored five new people using our sizzle call to introduce Jeunesse.

I always ask my team, “Do you want to build quickly, or do you want to build slowly?” By using tools such as a sizzle call or an on demand webinar, not only do you leverage off the success of your leaders but you will also learn how to approach prospects properly.

How to Approach Prospects Action Step: Plug into your team’s duplicable business-building system.

Did You Learn Something about How to Approach Prospects?

Follow the three steps outlined here and you will see a difference in your business. By the way, I am always available to my followers for a short 10-minute free coaching session. If you are interested, contact me today.

All the best on your journey,
Kathleen

P.S. Share your comments below and, if you want to give your team a leg up on how to approach prospects, pass this article along!

Five Steps to Jeunesse Success

Jeunesse Success Starts Here…

Did you know that building a successful Jeunesse business comes down to just FIVE activities? It’s true. If you can master these five activities and do them consistently, you can take your Jeunesse success to the top.

Here are the five activities to focus on for Jeunesse Success:

Jeunesse Success Tip #1: Make a List

Who do you know? You know more people than you think, so ask yourself this question on a regular basis, and keep adding people to your list. Set a goal to add five names to your list every day. You’ll be amazed at how big your network actually is!

Jeunesse Success Tip #2: Contact the People on Your List

It would be great if your list would pick up the phone for you, but it probably won’t. Keep your list with you at all times. Pick up the phone and call people throughout the day and introduce the idea to folks as you see them in person.

Jeunesse Success Tip #3: Invite

Invite your contacts to learn more about Jeunesse. Stop by their home with a sample of the serum. Ask them to meet you for a one-on-one coffee meeting, a home meeting, an opportunity webinar, or a larger event like a Jeunesse Leadership Conference.

Jeunesse Success Tip #4: Share the Opportunity

Now that you have your contacts’ attention, share the opportunity. If you brought them to an opportunity webinar or larger event, the top leaders will do this part for you. This is a great reason to bring as many people as possible to these events! Whoever shows the plan the most has the most to show for it at the end of the month.

Set a goal to sponsor one person per week. Imagine the level of your Jeunesse success 52 weeks from now if you sponsored one person per week. What if 10 people on your team did the same?

Jeunesse Success Tip #5: Follow Up

This is often the most intimidating part for people, and we’re all busy, yet follow up is key. Have you heard the phrase, “The fortune is in the follow up?” If you leave out the follow up, you are leaving a lot at the table.

These five Jeunesse success activities are simple, but not necessarily easy. It takes courage and perseverance to stay the course. This is the course though… Five simple steps. Rinse, wash, repeat. So if you can stretch yourself and become unstoppable, you can take this business to the top and be a walking Jeunesse success!

If you want to know more about what it takes to achieve the success you are meant for, you are welcome to grab a free copy of my Art of Success eBook. This captures the principles responsible for my own success, and advice for how to take your own life to the next level.

By the way…

Know that I am here to help. The next five years are going to be incredible. If you are on my team, reach out to me. Let’s get some big momentum going for you and your team!

I’d love to hear your thoughts on the five steps to Jeunesse Success. What’s your favorite step? What do you do to keep yourself motivated? Share your comments below!